The functional differences between mini programs and micro malls

The functional difference between mini program and micro mall

1. Different operation methods

Micro mall , is developed based on the WeChat public account. Users need to follow the service account and then click on the custom menu to enter the corresponding page. The whole process is calculated in at least three steps. If it is developed using a subscription account, it has many functions and requires at least four steps. The overall level is quite many, which makes it cumbersome. The mini program is developed based on WeChat. It does not have any level. Users can directly scan the code or click to open it. It can be said to be done in one step. It can be said to be powerful, easy to operate, and more conducive to merchant promotion and customer retention.

2. Different operation methods

Micro malls are operated based on fans of public accounts. Whether it is original articles or various marketing activities, they are all designed to attract user attention and use marketing methods to Guide them to spend money in the mall. Therefore, building a WeChat mall is just the beginning. Later, you need to find ways to attract others' attention. The mini program itself is very simple. It is based on the user's usage and consumption scenarios. For example, if the user needs to buy something, a corresponding mini program will appear, and the transaction can be completed, eliminating all the intermediate links, and there is no need for merchants. Try every means to attract fans and buy attention.

3. Different user experience

Micro mall development is based on HTML5 technology. In terms of stability and fluency, it is definitely incomparable to the original ecological app. After development, the effect of the mini program is close to that of the original ecological app, and the user experience is very good. Since the mini program does not require installation, registration and other steps, there is no need to consider separate development for different application systems during development, and there is no need to worry about compatibility issues with different mobile phone models. , using mini programs will load faster and provide a smoother experience.

4. Different entrances

The entrances to the micro mall are: public account menu, circle of friends, and WeChat group. The entrances to the mini program are: nearby mini programs, Souyisou, official account image and text push, official account menu, circle of friends, WeChat group, long press QR code recognition, and membership card to directly open the mini program.

Through the comparison of the above aspects, we can find that the WeChat official account mall is more suitable for content creators, while the WeChat mini program is more suitable for the vast majority of merchants, so merchants should take a look at themselves when choosing It’s easier to choose based on what your needs are. If a merchant wants to write articles every day, then it would be better to have a public account. If you want to set up a mall and sell things directly, then the WeChat applet is undoubtedly the best choice at the moment.

If you have your own idea and have your own technical team, you can carry out independent research and development and independent design. If you don’t have a technical team and want to seize the opportunity to start a small program business and invest a little lightly, you can You can choose a professional small program development platform, I believe it will definitely add to the development of your business!

The above is the detailed content of The functional differences between mini programs and micro malls. For more information, please follow other related articles on the PHP Chinese website!