What does cis system mean?

What does cis system refer to?

CIS system: Corporate Identity System.

CI is the abbreviation of English Corporate Identity. It is also called CIS in some literature and is the abbreviation of English Corporate Identity System. It is literally translated as corporate image identification system and free translated as corporate image design.

CI means that an enterprise consciously and plannedly proactively displays and disseminates various characteristics of its enterprise to the public, so that the public has a standardized and differentiated view of a specific enterprise in the market environment. Impressions and awareness to better identify and leave a good impression.

CIS is generally divided into three aspects, namely the enterprise's concept identification - Mind Identity (MI), behavioral identification - Behavior Identity (BI) and visual identification - Visual Identity (VI).

Corporate philosophy refers to the value principles and cultural concepts that are mutually recognized and abided by the enterprise formed in the long-term production and operation process, as well as the business direction, business ideas and concepts determined by the corporate value principles and cultural concepts. Business strategic goals.

Corporate behavior identification is the behavioral expression of corporate philosophy, including various internal and external behaviors of corporate employees under the guidance of the philosophy, as well as various production and operation behaviors of the company.

Corporate visual identity is the visualization of corporate philosophy. It expresses and conveys corporate philosophy to the public through media and methods such as corporate image advertising, logos, trademarks, brands, product packaging, corporate internal environment layout, and factory appearance. . The core purpose of CI is to convey corporate philosophy and establish corporate image through corporate behavior identification and corporate visual identification.

Function of corporate image identification system:

CI design system is based on corporate positioning or corporate business philosophy, including internal management, external relations activities, advertising All aspects, including publicity and other publicity activities using visual and audio means, should be organized, systematic and unified in a comprehensive design, striving to make all aspects of the enterprise appear in front of the public in a unified form, resulting in Create a good corporate image.

CI, as an integrated design system for corporate image, is a complete and ideal method to establish and convey corporate image. Enterprises can form standardized design and standardized management of their office systems, production systems, management systems, as well as operations, packaging, advertising and other systems through CI design, thereby mobilizing the enthusiasm of each employee of the enterprise and participating in the enterprise's development strategy.

Divide the responsibilities and obligations of the enterprise through integrated symbolic forms, so that the enterprise can operate effectively in various functional departments, establish a distinctive personality image of the enterprise, and make the enterprise's products stand out from other similar products. Differentiate yourself, stand out among your peers, and quickly and effectively help companies create brand effects and occupy the market.

The implementation of the CI system can make the business management of the enterprise more scientific, organized and symbolic, and the business philosophy can be formulated purposefully according to the development of the market and the enterprise, and a set of management concepts can be formulated. The implementation of management principles and management specifications are implemented in the form of symbols to streamline the company's production process and market circulation, so as to reduce costs and losses and effectively improve product quality.

The form of external communication is to use various media as a unified launch, so that the public can accept a large amount of corporate communication information, establish a good corporate image, increase the visibility of the company and products, and enhance the public's understanding of the company. The memory of the corporate image and the subscription rate of the company's products make the company's products more popular and bring better social and operational benefits to the company.

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