The content storage time of the online live broadcast room shall not be less than

"Online live broadcast" can be roughly divided into two categories. One is to provide viewing of TV signals online, such as the live broadcast of various sports competitions and cultural activities. The principle of this type of live broadcast is to combine TV The (analog) signal is collected, converted into a digital signal and input into the computer, and uploaded to the website in real time for people to watch, which is equivalent to "online TV"; (Recommended learning: web front-end video tutorial)

other One type is what people know as "online live broadcast": independent signal collection equipment (audio and video) is set up on site and imported into the broadcasting terminal (broadcasting equipment or platform), then uploaded to the server through the network, and published to a website for people to watch.

In 2017, the number of online live broadcast users in China reached 422 million, with an annual growth rate of 22.6%.

Webcast absorbs and continues the advantages of the Internet. It uses video to conduct live online broadcasts. It can release product demonstrations, related meetings, background introductions, program evaluations, online surveys, dialogue interviews, online training and other content on the spot. Go to the Internet and use the characteristics of the Internet to be intuitive, fast, good in presentation, rich in content, highly interactive, unrestricted by region, and the audience can be divided to enhance the promotion effect at the event site.

After the live broadcast is completed, replays and on-demand broadcasts can be provided to readers at any time, effectively extending the time and space of the live broadcast and maximizing the value of the live broadcast content.

The biggest advantage of "online live broadcast" that people know is the autonomy of live broadcast: independent and controllable audio and video collection, which is completely different from the single broadcast of TV signals (and the viewing effect is not as smooth as TV viewing) ) to watch.

It can be used for live broadcasting of public government affairs meetings, mass hearings, live broadcast of court hearings, civil servant examination training, product launches, corporate annual meetings, industry annual meetings, exhibition live broadcasts and other applications that are difficult for television media to broadcast live.

Supervision situation

On September 9, 2016, the State Administration of Press, Publication, Radio, Film and Television issued the "Notice on Issues Concerning Strengthening the Management of Online Audiovisual Program Live Broadcast Services", reaffirming Internet audio-visual program service agencies must comply with the relevant provisions of the "Internet Audio-visual Program Service Management Regulations" and the "Internet Audio-visual Program Service Business Classification Catalog" when conducting live broadcast services.

On November 4, 2016, the Cyberspace Administration of China issued the "Internet Live Broadcasting Service Management Regulations", which mainly implemented strong measures such as "real-name registration of anchors" and "blacklist system", and clearly stated that live broadcasting Platform “dual qualifications” requirements.

On December 12, 2016, the Ministry of Culture issued the "Measures for the Management of Online Performance Business Activities", which further detailed regulations on online performance units, performers and performance content.

The online live broadcast room content shall be stored for no less than 15 days for future reference.

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