What principles should be followed in ppt color matching?

PPT color matching principles

1. Determine the color of the PPT page Tone

When designing PPT colors, the first step is to determine a tone, whether red or blue. Color tone, whether to choose cool or warm colors. If the PPT design process does not have a unified tone, it will appear chaotic.

2. Identity principle

Pair the same colors together to form a unified color group.

Tips: When matching PPT with the same tone, you can use gradient fill to make the PPT effect less dull.

Color number: Under this principle, the PPT in the whole set of PPT generally has no more than 2 colors. Case: apple gray plus black lines, the overall effect is very strong.

3. Principle of similarity

When designing PPT, use similar colors to design that is afraid of PPT colors.

The meaning of similar colors: Similar colors refer to colors that have slight differences between hues and are different from the same hue.

Tips: Fix the same hue, adjust the brightness or saturation, and then determine the color of the PPT according to the occasion where your PPT is used. This will not make your PPT feel dull.

Color number: Under this principle, the total number of PPT colors in the entire set of PPT generally does not exceed 3-4. For example: The entire set of PPT only uses 3-4 colors, dark blue, blue, and light blue.

4. Principle of contrast

Match two or more tones that are far apart. Let’s color match the PPT together, that is, use contrasting colors to set the PPT color. Contrasting colors have obvious differences in color, creating a sharp visual contrast and creating a sense of contrast and coordination.

Tips: When matching PPT with contrasting tones, consider the size, saturation and brightness of the contrasting color block. The most important thing is to find a color that balances the relationship between them, such as black, gray tones, white, etc.

Contrast colors can contrast text, pictures, tables and even background colors. For example: use black for the top line of text and red for the bottom line of text.

Color number: Under this principle, the PPT in the entire set of PPT generally has no more than 3 colors. Case: For example: the background color is white, and all text and graphics are black or dark gray, creating a strong difference.

##5. Principles for adding auxiliary colors - black, white, gray

In PPT color matching, large, brightly colored blocks appear, which can easily cause strong stimulation to readers. It causes reading fatigue. At this time, you need to add auxiliary colors to make the entire PPT layout smooth transition.

To sum up, PPT color matching mainly includes three aspects: color contrast, color assistance (i.e. color balance) and color mixing.

PPT color matching method

##Conflict design (clash):

Match a color with the color to the left or right of its complementary color.

Monochromatic design:

Match one color with any or all of its light and dark colors.

Splitcomplement design:

Combine a color with colors on either side of its complementary color.

Secondary color design (secondary):

Combine the secondary colors green, purple and orange.

Analogous design (analogous):

Select any three consecutive colors or any light and dark colors on the hue circle.

Complementary design (complement):

Use colors that are completely opposite on the hue circle.

Neutral design (neutral):

Add the complementary color or black of the color to make the color disappear or neutralize.

Primary color design (primary)

: Combine pure primary colors red, yellow and blue.

Tertiary design (tertiary):

The tertiary design is one of the following two combinations, and each color is an equal distance from each other on the color wheel. Red-orange, yellow-green, blue-violet, blue-green, yellow-orange, red-violet.

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