What does outlets mean?

Outlets, in English, are OUTLETS. Its original meaning in English is "export, outlet, outlet". In retail business, it specifically refers to stores that sell out-of-season, off-shelf, and out-of-code products of famous brands. It is also called a "branded outlet shopping mall".

##Outlets were first born in the United States and have a history of nearly a hundred years. (Recommended learning:

web front-end video tutorial)

Outlets were originally "factory direct sales stores" that specialized in handling factory tail goods.

Later, they gradually gathered together to form a large Outlets shopping mall similar to Shopping Mall, and gradually developed into an independent retail format.

Although Factory Outlet has a history of 100 years in the United States, its real large-scale development began around 1970.

Outlet itself is a business model and does not distinguish between Chinese companies and foreign companies.

The way China Outlet Company describes itself is to inculcate its formal pedigree into the traditional public. In fact, there is no such distinction of blood.

Any enterprise or company can adopt the outlet business model as long as it has a brand and buyer resources. For specific content, please refer to the book "New Pivot of Commercial Value: Let Outlets Win in China".

Traditional OUTLETS have three magic weapons to attract customers:

World-famous brands - a collection of world-famous or well-known brands, pure brands and high quality;

Unimaginable low price - usually sold at a price as low as 10-40% off, high quality and low price, consumers flock to it;

Convenient and comfortable atmosphere - far away from the urban area, convenient transportation, simple and simple cargo yard, Comfortable.

City Outlet Points:

Big brands - a collection of world-famous or well-known brands, pure brands, high quality;

small prices ——Generally sold at a price as low as 10% to 40% off, high quality and low price;

Close distance——In the urban area, there is public transportation (subway, bus), and the transportation is convenient.

The above is the detailed content of What does outlets mean?. For more information, please follow other related articles on the PHP Chinese website!