Does changing WordPress themes have a big impact?

We found that many webmasters always want to change WordPress themes and templates when building and operating websites. Changing WordPress themes is equivalent to changing a new dress for the website. So will changing WordPress theme templates affect SEO? ? Now let me tell you about the impact of the replacement:

1. meta information. Changing the theme is likely to seriously affect the search engine's meta information. When changing the theme, the title information called by meta will change, which will have a great impact on SEO.

2. tag changes. Tags at all levels, including h1, h2, h3, etc., actually have no clear requirements and are related to your theme. Different themes may have different corresponding tags.

3. Potential danger. When changing templates, errors are likely to occur. The upload may be normal at first, but when enabled, the website may not open. Although it can be solved by deleting or renaming the template, it is still a troublesome thing after all.

So what do we need to do before changing the theme in wordpess to avoid unnecessary losses?

1. Do a good job of 301 redirection. The page links must correspond one to one, and do not change the link structure.

2. Do not adjust the title, keywords, and description of the homepage of the website. It should be noted that the seo rules of different WordPress enterprise themes are different. Once you switch the theme, the tkd set by all your previous pages may be invalid;

3. Go to the Baidu webmaster platform to submit the revision rules;

4. Revise the 404 page well, because the structure of 404 is different in different wordpess themes, so it must be verified in advance;

5. The most important thing, remember to maintain it after changing the theme of the website The content of the website should not be interrupted when updating, and more friend links should be added at the same time;

Wordpress theme replacement will have a huge impact on SEO. If you want to minimize this negative impact and first ensure the safety and stability of your space, the editor recommends UEESHOP to everyone. In addition, I would like to remind everyone not to change the theme easily.

For more wordpress related technical articles, please visit the wordpress tutorial column to learn!

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