Develop website internal link optimization strategies

In this new era of "content is king", SEOer has added another troublesome task, that is, how to reasonably optimize the internal pages and internal links of the website, how to reasonably layout long-tail keywords, and how to rationally layout the internal links. And optimization determines the weight distribution of a website and the quality of user experience.

If we want to optimize the internal links of the website, we not only think about working hard on the structure, but also put the optimization of internal links in the content as a top priority Of course, when it comes to content, it will be an ongoing optimization process, which requires us to develop a complete set of internal link optimization strategies to deal with it.

The first step is to dig out long-tail keywords

Use tools and related searches on search engines to dig out long-tail keywords related to the website theme. It is best to Organize it into a table to facilitate recording the long-tail keywords you have operated on later. Here is a suggestion: For small webmasters, they would rather spend more time digging for long-tail keywords instead of competing with big sites for hot words. This will help the growth of the website. For example, if a website purely relies on the traffic of hot words, Then you’ll feel like you’re walking on thin ice when optimizing your website.

Second step, search for relevant articles

After we have completed the work of finding long-tail keywords, we must create an original article for each word. Of course Originality is the most troublesome thing. We can search for some related articles for reference and then create originality. It will be much easier.

The third step is to add internal links to original articles

You must be very careful when adding internal links to articles. Now search engines have attached great importance to internal links in content. , So, how to optimize the internal links of the website?

Do internal links related to the article. Such internal link optimization not only has a very high correlation with the article but also provides reading expansion for readers. It is also more favored by search engines. Content, and this method can be seen everywhere in the content of Baidu Encyclopedia. Baidu is using it, so why don’t we use it? Therefore, we must optimize the construction of internal links on the website, which is a persistent process, just to present better content to users.

The fourth step, send some external links appropriately

After completing these optimized internal links and articles every day, don’t forget to send some external links appropriately to them , increase inclusion and ranking.

I hope everyone can develop a complete internal link optimization strategy for themselves.

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