How to optimize navigation search keywords

There are three types of keywords for a website: navigation search keywords, information search keywords and transaction search keywords. In this article, let’s talk about the layout strategy of navigation search keywords.

1. Principles of keyword layout

1. We must follow the uniqueness of the URL, which is a keyword Corresponds to a URL.

For example, for a keyword on this website "What is SEO, what is SEO", the corresponding URL can only appear in the URL you care about. Try not to repeat it in other URLs. If it appears repeatedly, it will be too In many cases, the page may be too repetitive and not included or ranked.

2. One URL can correspond to multiple keywords.

For example, http://seo.aizhan.com/base/, this URL is a paginated directory called "seo basic tutorial", and its corresponding keyword is "SEO for the pictures in the article" "Four tips", "Does domain name have a big impact on SEO?", "Four rules can help your website optimization go further" and other keywords (that is, multiple articles).

2. What is the purpose of creating navigation keywords?

1. People who search for navigation keywords actually have a unclear purpose. They just want to find someone. Use the web page to get a general understanding of this industry or this product.

2. Navigation search keywords are generally laid out on a navigation page, which is the page that provides the most choices, such as product pictures, prices, reviews, sellers, etc.

Let’s use the word “computer” to analyze it. What is the psychology of people who search for the word "computer"? For example, if you are admitted to college, you must have a computer for studying, but you know very little about computers and can only surf the Internet and play games. Then, you will search for the word "computer" to get a general understanding of the market information. , such as comprehensive information about computer brand, price, performance, style, etc.

3. How to optimize navigation search keywords

1. Generally speaking, we only place such keywords on the homepage.

2. Such words often have very high indexes, relatively high commercial value, and fierce competition.

3. We generally use these words for primary keyword optimization, because the homepage has the highest weight and is easier to optimize than the inner pages.

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