Does domain name have a big impact on SEO?

Domain names have a huge impact on SEO. The domain name is one of the most important assets for most of our webmasters. Basically, website content and traffic are related to the domain name. Having a good domain name has a great impact on the webmaster's SEO website optimization and website promotion and operation.

Let me tell you about the impact of domain names on SEO:

1. Old domain names have advantages for fast SEO ranking

Old domain names have more ranking advantages. Generally, webmasters know that using old domain names to build websites is equivalent to having an innate advantage. The old domain name itself has certain benefits for website optimization and website ranking. Therefore, when choosing a domain name, it is best to choose one that is of a certain age, at least one that has been around for more than one year. This can save a lot of effort when optimizing the website.

As long as you persist in building a website with an old domain name for a period of time, the natural ranking weight will suddenly rise. Moreover, on the same two new sites, the ranking of the old domain name will definitely be better than the ranking of the new domain name, which makes many websites Many people often use old domain names instead of registering new domain names, or they check where the domain names have expired and register them as used. Because the advantages of old domain names are strongly reflected in website optimization, that's why they are so popular. , and it is not easy for old domain names to enter the review period.

2. The impact of short domain names on SEO

Short domain names are more popular among users. Having a short domain name means having a fortune, just like some two- and three-digit domain names. Digital domain names are worth tens of thousands. Another advantage of short domain names is that they are easier for users to remember, especially some navigation sites, which like to use short domain names to build websites.

Such a short domain name can enable new users to quickly remember the URL when they visit it for the first time. Thus forming effective returning users. Therefore, the main advantage of short domain names is the experience in user memory. Once you have a short domain name in your hands, it will have high collection value even if you don’t build a website. And because short domain names are easier for users to remember, they will naturally bring certain benefits to website optimization. Isn’t it said that user experience is the biggest boost to website optimization? When users remember the domain name, wouldn't it be better to enter the URL directly without searching every time they visit? Therefore, the reason why short domain names are popular is that they are easier to remember.

For example: "mi.com", "jd.com"

3. The impact of Pinyin domain names on SEO

Pinyin domain names will become a popular trend , the popularity of pinyin domain names is due to the hottest search engine in China. At present, the trend of using pinyin domain names is rising straight up. No matter how long the domain name is, pinyin must be used. Pinyin domain names can be said to be more and more important for website optimization. As mentioned in the first point, domain name ownership Keywords, then rankings will also have certain advantages, so pinyin domain names are also very popular.

In short, optimizing a website using Pinyin domain names requires much less effort than optimizing without using Pinyin domain names. The reason is that the domain name has keywords, just like a windmill has the wind without anyone pushing it. This is the advantage of Pinyin domain names. . Moreover, pinyin domain names are relatively popular in China because they use the pinyin of Chinese characters, which can help users clearly understand the nature of the website. Combined with the website name, it is easy to remember the website.

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