Will frequently changing the title cause the website to lose authority?

First of all, we need to know what changes will occur when changing the website title, which will lead to changes in sorting.

Changing the website title will directly change the following conditions:

1. Changes in the keywords in the title and the relevance of the keywords

For example, changing the title from "Architectural Engineering Design and Construction Technology Exchange Network" to "Architectural Design, Architectural Design Technology Exchange, Architectural Design Professional Network" will result in many changes in core words and long-tail words.

Because the title will be segmented, different titles will produce different segmentation results. Different segmentation results will also cause the URL corresponding to the title to be sorted in different keyword file sequences.

So the construction of the title needs to be prioritized. It is better to sort in a few words at the front than to be greedy and let this URL be sorted in more keyword lists , because even if it generates a ranking of 100 long-tail words, and these 100 long-tail words are all ranked after hundreds, there is no useful word ranked first.

2. Changing the title actually changes the competition object of the keyword

Different keywords must have different web pages to compete, and the keyword ranking of a website Whether it is good or not depends on whether your own conditions have enough advantages in the ranking of this word, such as website level, rank value, anchor value, relevance, etc.

3. Changing the title will generally cause the ranking to drop because resource changes and resource updates take time.

For example, all internal links and external links in the past were based on the previous ones. Keywords are used as anchor text. After changing the title, these anchor values ​​are useless. It takes time to accumulate more resources. Even if there were no external links before, ranking purely based on internal links, internal links involve It is impossible for web pages to be updated at once, because Baidu relies on snapshot files to calculate. Unless all snapshots are updated, the weight will definitely be dispersed.

4. Changes in keywords brought about by changing the title will also cause changes in page relevance.

If the changes are unreasonable, they will definitely cause changes in relevance. decline, resulting in a decline in ranking

So changes to the website title may not necessarily reduce the ranking. It depends on whether the change is good and whether it is suitable. For the ranking to be completely stable, it will take a certain amount of time, even a long time. The time, this depends on the update of various resources involved in the previous ranking of the specific URL.

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