How to learn SEO from big websites

All work is a learning and training platform, and SEO has this feature even more. As an industry that has developed in China for less than 10 years, SEO is now in full swing. The exponential growth of the domestic Internet has led to strong demand in the industry. If you think about it, every website needs SEO. There are 5,000 websites added every day in the country. However, the current SEO practitioners are scattered, and some have only read a few articles. Posts are hurried to the front line, some are participating in various SEO trainings, and some are learning while doing it, with a book next to them, and they can flip through it when they encounter something they don’t understand. Today I would like to share with you a learning skill, which is how to learn SEO from big websites.

1. Learn the optimization skills of large websites

Large websites always have things that we find surprising, such as why they can make so much money and why they can provide With so much content, why do they rank better than our homepage on just one inner page? Let’s talk about why you should learn their SEO. There is an obvious problem. Big websites have capital and strength. They are at the forefront of website operations. In addition, they have a high degree of SEO. If they are ranked second, they will be embarrassed to let anyone take the first position. I once worked on a travel website and found that no matter how I set up the breadcrumb navigation, I found it unsatisfactory, so I went to look at Tuniu. After looking at the entire navigation structure, I found that I could continue to subdivide a region and get many small ones. Economic circle, then added several pages and used precise anchor text to make breadcrumb navigation.

2. Learn the SEO ideas of large websites

The SEO traffic of large websites can easily reach 300,000 IP or 500,000 IP, in the entire system We can't imitate it, we can only observe the general SEO ideas of the entire site, and then take the important parts for reference. It can list TDK information in all its columns. For example, I saw a website called "Fan Stuff" two days ago. I saw that the title of the search page was "XX-Where to buy XX-What kind of XX does everyone buy?" With this kind of structure, although the only ones that can be ranked are small long-tail keywords, it is the power of these long-tail keywords that enabled the website to squeeze into the 8,000 Alexa rankings within a year. This kind of website SEO idea is worth studying. It once again proves that as long as you do something simple to the extreme, you can achieve unexpected success.

3. Avoid the competitive advantages of big sites and take the path of differentiation

"SEO Practical Code" said don't imitate big sites. To this day, I want to Refuted. Why can’t you refer to and learn from the good ideas and techniques of big websites? If you say don’t copy them all, I would agree very much. After all, large websites start early, and their foundation is not easy to shake. Just like searching for the word "car", the first two pages are almost all top domestic websites. If you want to squeeze in, you don't know how much time and resources it will take. You can change your perspective and do it With words like "small car" and "mini car", wouldn't you think that the level of competition would directly drop to a large extent? This may be the advantage of small sites. They can focus on areas that large sites cannot take into account, and then work hard to gain rankings that large sites have not yet captured.

There are many ways to win in SEO, and the ultimate goal is to make a profit. I recommend that you take a look at the handling methods of big websites when you are confused. Basically, the website you build has already been developed outside. There are many big websites that have been in operation for many years. Don't be shy, go ahead and take a look, taking the initiative will always pay off!

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