What is white hat

White hat refers to the internal optimization of the website (including website title, website structure, website code, website content, keyword density, etc.), the release and construction of the external website, and the improvement of website keywords through normal means. An SEO technique for search engine ranking.

The SEO world is a mixed bag, and SEO levels vary. In fact, it is very simple to put a keyword in the top positions of search engines within a month. matter. However, there are always some people who claim to master the core technology of SEO and use some methods defined as cheating by search engines to quickly achieve ranking results, such as click software, forum group posting, blog group posting, jump page, etc. However, with the increasing improvement and standardization of search engines, many methods have been eliminated, and only through proper SEO optimization methods is the long-term way to do SEO!

What does white hat SEO mean?

White hat SEO means optimizing website content reasonably, reasonably building external links to the website, and reasonably using methods that comply with search engine rules. Improve user experience so that the website can obtain a high and stable ranking. White hat SEO emphasizes long-term benefits. Generally, the operation takes a long time, but the effect is stable and there is no need to worry about being punished by search engines. From a long-term development perspective, it is recommended to use white hat SEO methods.

Benefits of white hat seo

1. Comply with the rules of search engines, and there is no need to worry about being punished by search engines.

2. The ranking is stable and long-lasting. Even if the search engine algorithm changes, the ranking will not be affected.

3. White hat SEO emphasizes high-quality original content. Over time, your website will gradually become a brand website in the industry and become more popular!

4. White hat SEO focuses on long-term interests, not short-sighted immediate interests. It is a career!

Understand black hat SEO and stick to white hat SEO

Black hat SEO concept

In one sentence, all those who use cheating or suspicious means to reach search engines Ranking is called black hat SEO. For example, click through software, hide links, etc. The main feature is that it can quickly improve the website ranking in a short period of time. Of course, it may face sanctions from search engines at any time.

Disadvantages of black hat seo

1. If you do not comply with the rules of search engines, there is a risk of being demoted or even K-ed at any time.

2. The ranking is fast but not lasting. Once the search engine changes its algorithm, the ranking will skyrocket and may even be K

3. Black hat SEO methods are often deeply hated by people and create Internet garbage. , seriously affecting the customer's user experience.

4. Black hat SEO focuses on short-term interests and is not durable. Once it is K, everything will start from scratch again and again, and it cannot build a brand image! You can take a look at several popular black hat SEO methods

Of course you should also study black hat SEO, avoid using black hat SEO methods, and avoid being tempted by black hat SEO; although white hat SEO is time-consuming and labor-intensive, but It is very safe, very stable after obtaining the ranking, and has the significance of sustainable development!

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