What is demotion?

Delegation means that the level of the website evaluated by the search engine has dropped. It is also a way for search engines to punish the website. Delegation is generally divided into three types, namely small reduction, large reduction and K station, the occurrence of these three forms of deprivation is determined by the severity of website cheating or black hat techniques.

#Downgrade generally means that the level of the website evaluated by the search engine has dropped. It is also a way of punishment for the website by the search engine. There are generally three types of weight reduction: small weight reduction, large weight reduction, and K station. The emergence of these three forms of derogation is determined by the severity of website cheating or black hat tactics. "Mild and light penalties, severe and severe penalties, and extremely severe and fatal" are search engines' punishment methods for malicious rankings.

Using search engine strategy flaws to obtain rankings inconsistent with webpage quality through malicious means, and causing search results and user experience to decline will be regarded as cheating by search engines. Cheating should be based on the principle of "light punishment for minor cases, heavy punishment for serious cases, and death for serious cases": if it has little impact on the user experience and the quality of search results, the weight obtained by the cheating part will be removed; if it has a serious impact on the user experience and the quality of the search results , remove the weight gained from the cheating part and reduce the weight of the website (downgrade) until the search results are completely cleared.

Characteristics of de-emphasis

The main manifestations of a website being demoted by search engines are generally divided into the following categories, that is, several factors that can be used as criteria for de-emphasis. .

1. Use the site command. If it is not on the first place on the homepage

site is not on the homepage, then your site must be downgraded. This is the most basic method used by all seoers to check the site downgrade. Check the method, which means that your website must have done the most annoying things for search engines to cause the ranking to be lowered.

2. The collection is abnormal and the volume of collection is greatly reduced

Usually this situation is most likely because the quality of the website is too poor, which will more or less lead to Baidu devaluing the website. After all, Baidu doesn't like your site because of quality issues. Of course, there are other reasons for the reduction in inclusions.

3. Keyword ranking decreases

If the ranking of most keywords of the website has dropped, it means that the website has been demoted. Of course, what we are talking about here is most of the keywords. If only a certain keyword decreases and other keywords remain unchanged or even have an upward trend, it does not necessarily mean that the ranking has been reduced. Often for some sites with relatively large content changes and relatively stable weights, it is normal for keyword rankings to fluctuate one after another, as long as most keywords do not drop.

The degree of ranking reduction depends on the degree of weight reduction, ranging from a small weight reduction with small fluctuations, a large weight reduction with large fluctuations, and a severe weight reduction for K station.

4. Spider crawling log abnormality

Check the spider tracks and frequency of your website every day to see if there are any changes. If the frequency drops significantly, then the website may be downgraded. Of course, certain special circumstances must be excluded, such as the website not being able to open one day, etc.

5. Snapshot updates are reduced or stopped

Related learning recommendations: SEO tutorial

The above is the detailed content of What is demotion?. For more information, please follow other related articles on the PHP Chinese website!