How to optimize corporate website

Methods to optimize corporate websites: 1. Optimize website code, reduce junk useless code, reduce H tags, and use weight tags rationally. 2. Improve the content of the website and make the limited content complete and rich. 3. Carry out external promotion of the website; publish company product information on B2B platforms, classified information and other places; exchange website links with upstream, downstream or related companies to increase the weight.

#There are many optimization practitioners who want to know more about how to optimize corporate websites. Enterprises also have a very strong demand for optimization. They just need to know how to do it. How to satisfy the company? The editor said that if you want to optimize the corporate website, you must first understand the characteristics of the corporate website, and then understand the company and its products. Communicate your optimization plan with the person in charge of the company. After everything is OK, you can implement your optimization. The following Let’s talk specifically about how to optimize this type of site?

1. Characteristics of corporate websites:

Before talking about how to optimize corporate websites, we need to first understand the characteristics of corporate websites. The corporate websites I refer to here mainly refer to Small and medium-sized enterprise websites usually have the following characteristics:

1. The website content is very small

Most companies only provide simple corporate information and product information. If you move it online, the total number of pages on the entire website may be less than 100, and some may even have only a dozen;

2. The enterprise has almost no maintenance

Many corporate websites have never been updated after the company responsible for building the website released a message that the XXX corporate website was successfully launched. Some of the first messages were released many years ago, such as

3. Product display without description or just pictures

In the product display area, there is only one picture on the product details page without any parameters or description; there is a part Some are just copied from the album

2. Several issues that must be considered before optimizing the corporate website:

1. Have you understood Do you want to optimize the enterprise product features?

2. When you plan to modify the homepage of your website, how do you convince the person in charge of the company to agree with your point of view?

3. How to implement corporate website optimization:

1. Website code optimization

Many The website that a website construction company builds for enterprises is just to achieve visual effects and does not consider search engines; this will lead to serious code nesting and a lot of garbage and useless code; the

H tag will also be abused. There will be several H1 tags on a page; when we implement optimization, we should make the code of each page concise and clear, use only one H1 tag on a page, and use other weight tags reasonably;

Corporate websites also have There is a very big problem that needs to be solved, that is, the title of each page is the same, using the company name. At this time, we have to deal with a page that has a unique title, and the same is true for other keywords and descriptions;

2. Perfect website content

As mentioned before, the characteristics of corporate websites, content is a big shortcoming for this type of site, so we must improve it The limited content is perfect and rich.

For example, a product cannot be just a picture. We have to put the company's product parameters, prices, performance, descriptions, etc. in detail, so that on the one hand, users can get a comprehensive understanding when visiting the website.

For search engines, they can also judge the theme of the website based on this, and give this page a relatively high rating; other information such as the company's production equipment, factories, and honors can be put on it; Product-related technical information and industry standard information can also be collected and posted in detail;

3. External promotion of the website

After all the internal aspects of the website have been processed, we need to carry out external optimization and promotion. Specifically, we can start with the following Aspects to do:

1) Publish corporate product information on B2B platforms, classified information and other places. Publish corporate product information on major mainstream B2B platforms. Leave the URL wherever you can. You can create friendship. When links are made, the more entrances there will be, which will help search engines include the website and increase its weight;

2)Exchange links with upstream, downstream or related companies to exchange websites Links to increase weight; When exchanging links, we should exchange links with corporate websites that have been around for a long time and have high weight values, rather than changing to websites that are completely new;

4. After the website is optimized, how to maintain it?

Because the corporate website is different from other information sites, it does not need to be updated every day, but what needs to be done is, try to keep the corporate products, Publish industry trends and other content to let visitors know that this company still exists; On a virtual host, if the server is unstable or the company fails to renew in time, the website will have problems such as being unable to be opened. It is also very common for some websites to be attacked and put a large amount of spam information due to their many vulnerabilities, resulting in the website being demoted. .

Therefore, timely inspection will become particularly critical.

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