what is website ui design

UI is the abbreviation of User Interface. UI design refers to the overall design of human-computer interaction, operation logic, and beautiful interface of software. Good UI design not only makes the software personalized and tasteful, but also makes the operation of the software comfortable, simple and free, fully reflecting the positioning and characteristics of the software.

Overview

Software design can be divided into two parts: coding design and UI design. Everyone is familiar with coding design, but UI design is still a very unfamiliar word. Even some people who specialize in website and multimedia design do not fully understand the meaning of UI. The original meaning of UI is user interface, which is the abbreviation of English User and interface. Literally, it is composed of two components: the user and the interface, but in fact it also includes the interactive relationship between the user and the interface.

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interface design. In the long history of software development, interface design has not been taken seriously. People who do interface design are also called "artists" in a derogatory sense. In fact, software interface design is just like industrial styling design in industrial products, and it is an important buying point of the product. A friendly and beautiful interface will bring people comfortable visual enjoyment, shorten the distance between people and computers, and create selling points for businesses. Interface design is not a simple art painting. It needs to locate the user, usage environment, usage method and design for the end user. It is a purely scientific art design. The standard for testing an interface is not the opinion of a project development team leader or the result of a vote by project members, but the feelings of the end user. Therefore, interface design must be closely integrated with user research. It is a process of constantly designing satisfactory visual effects for end users.

Current situation

Currently, UI is still a relatively unfamiliar word in China, and even some designers don’t know much about it. We often see some recruitment advertisements that say: Recruiting interface artists, interface art designers, etc. This shows that the domestic understanding of UI is still limited to art design. It is believed that the work of UI is just drawing lines and lacks understanding of the importance of user interaction. On the other hand, in the software development process, there is still a tendency to focus on technology but not on technology. application phenomenon. Many businesses believe that the core of software products is technology, while UI is only a secondary auxiliary. This can be reflected in the ratio and treatment of personnel.

Big Demand

With the rapid development of computer hardware, past software programs can no longer meet user requirements. In the fierce market competition of software products, it is far from enough to have powerful functions to defeat strong opponents. Fortunately, some far-sighted national enterprises in China have begun to realize the huge selling points that UI brings to software products, such as Kingsoft's Shadowmaster, PowerWord, Internet Explorer, and Netmark. Because of their emphasis on the development and status of UI, Kingsoft has The product is second to none among similar software products. The UI department of Lenovo Software actively carries out user research and usability testing, combines ease of use with aesthetics, and launches successful UI examples such as dual-mode computers and the Happiness series, winning Lenovo the title of third in the world in consumer PCs, etc., etc. .Practice has proven that as long as each merchant invests only a small amount in product aesthetics and easy-to-use design, they will achieve great results. Its input-output ratio is much greater than the investment in functional leading development.

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