A brief discussion on the promotion methods of WeChat mini programs

We know that small programs are a popular concept currently. If you develop a small program, you must also want to make it profitable, right? If you want to get traffic dividends, merchants need to pay attention to these six traffic diversion methods after launching the mini program.

1. Drain traffic from nearby mini programs.

Any enterprise with offline physical stores can display its mini program on the mobile phones of all WeChat users within five kilometers of its store. Users can see it when they open WeChat, and can directly access it through the mini program. Purchase services, or Navigate to the store. This is a very effective promotion tool.

2. Keyword promotion and search advertising.

Developers only need to enter the WeChat mini program background, click "Promote" and then select "Add Keywords" to enter the search keywords you want to associate (up to 10) and submit them once After review , you can bind the approved keywords after 7 working days.

Of course, the name of the mini program is also very important. It is crucial to have a good name for the mini program.

3. Scan the QR code to attract traffic offline.

Offline "distribution" of promotional codes is the main way for mini programs to acquire customers offline. Simply put, it is local promotion. The previous local promotion method of WeChat QR codes is equally effective for mini program QR codes.

This is a very effective method to obtain the first batch of seed users, especially suitable for physical stores.

#4. Drain traffic through friend sharing, group sharing and circle of friends.

WeChat mini programs support sharing directly with friends or sharing in WeChat groups. After we have completed our own mini program, we can share it directly with friends or share it in WeChat groups, or we can ask friends to help forward it. , unlike official accounts that require attention, mini programs can be used immediately after opening, without any burden on the user.

5. Associated with the official account.

Currently, mini programs can jump to each other from official accounts. Enterprises can directly promote mini programs through their existing WeChat official accounts, whether it is associated display or custom menuSetting up entrances, and embedding small programs in articles when pushing images and texts, allowing customers to open and use them directly, are all very effective ways of promotion.

6. Instant social discounts, template messages, etc.

Social instant discount is an important part of the e-commerce mini program that breaks ground in the WeChat social ecosystem and can bring a large amount of traffic. Template messages are push messages generated by WeChat mini programs within WeChat for each user. They have a wide range of application scenarios for any type of mini program. The content category can use it to prompt updates, the e-commerce category can use it to prompt promotions or unpaid payments, and the tool category can use it to prompt the completion of daily goals. Every push makes users gradually become dependent on the mini program.

In fact, WeChat mini programs have more than just these six ways to attract traffic. There are nearly 60 existing traffic entrances. Therefore, when merchants use small programs to attract traffic, they must adapt to their own actual conditions and combine these entrances. Reasonably combine it with your own business, so that you can bring more traffic opportunities to merchants.

I believe you have mastered the methods after reading these cases. For more exciting information, please pay attention to other related articles on the php Chinese website!

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