Summary of mini program data analysis tools

Mini Program was released on January 9, 2017. Many service providers have also launched monitoring and analysis tools simultaneously. Some are derived from comprehensive APP, website/H5 monitoring data analysis service providers, and there are also new entrepreneurial platforms focusing on Mini Programs. Statistics and related services.

Internet products and user operations require data analysis to help achieve:

○ Product design iteration and optimization

○ User conversion and growth strategy

The mini program product application has just been launched. In the experimental development stage, it needs a data analysis foundation to quickly polish iterative products in a targeted manner and analyze user acquisition, retention and churn.

Currently, the following companies have launched mini-program statistical monitoring services in the market, all of which use SDK integrated access mode.

Comparative analysis of small program data analysis tools

This analysis provides 9 mini program data analysis tools, and conducts detailed comparative analysis on 5 of them, as a reference for developers and operators to choose.

* Reading tips: Click on the image to enlarge it to improve reading clarity, or use the download tip at the end of the article to download the PPT and EXCEL versions.

Each tool provides free trial and usage, some can be completed by yourself, and some need to submit an application For review, you can choose two or three to compare the experiences. Each company has basic statistical functions, but the refined and special analysis services are different. For operations, the more complex the better, it is easy to get lost among the indicators. Choose the appropriate analysis tool according to your own business characteristics.

Default basic statistics

Default basic statistics, after accessing the SDK package, no need to define manual configuration Statistical indicators are presented by default, such as "sharing" indicators. Some tools provide data by default, and some tools need to be configured in "custom events" to display statistics.

Access user analysis

In terms of user analysis, there is an important difference between "all" and " "Individual user" analysis. All tools support comprehensive analysis of all users, but they have different emphasis when it comes to user group segmentation, individual user behavior trajectories and detailed information, and you need to choose according to your own business situation.

Equipment environment analysis

Regional distribution: Indicator sources include address information filled in by WeChat individuals and device GPS positioning Information, IP address information, etc. Each company may have different sources of reference data. For small program applications that are very concerned about this, such as O2O and offline scenarios, it is best to carefully confirm the source of geographical data with the tool service provider.

Internet access method: mainly refers to WIFI, 2G/3G/4G and other Internet access methods, some call it "network analysis".

Behavior event analysis

Events: open, visit, page click, share, button click, registration, login , search, favorites, adding to shopping cart, form submission, payment, evaluation, pull-down refresh, etc. Any interaction between a user and a product is an event. Tools provide basic general event statistics by default, such as opening, visiting, page clicks, etc.; some tools also provide some general standard events unique to mini programs by default, such as "share", "mini program pull down to refresh", etc. to reduce developer customization Set workloads, tools offer this to varying degrees. Interaction behavior statistics that are not available by default, especially those related to your own business characteristics, need to be customized and added according to the standards defined by the tool.

Conversion funnel model: Although each tool supports the conversion funnel model of custom events, in the combined analysis of multi-dimensional composite indicators, the supported refined analysis capabilities and degrees are different. According to your own business characteristics and actual situation Experience choosing the right event mix analysis and funnel configuration model.

Access source analysis

The user sources of mini programs include QR codes (including parameter channel QR codes), friend sharing, WeChat group sharing, official account association, and search. Ideally, the traffic drainage effects of all channel sources should be analyzed. However, No tool currently provides full analysis by default. The most critical aspects of mini program application and promotion scenarios are channel QR codes, friend sharing and WeChat group sharing, especially when search is not open.

For local promotion, door-to-door service, stores, distribution, advertising, joint promotion, etc., involving self-owned service points and teams, paid WeChat experts (group owners) need to accurately count the number of users they bring and If the number of visits involves rewards and fee settlement, you must choose a tool that supports the application or customize certain functions to manage it.

Prerequisite explanation for analysis:

The analysis time is 2017.1.20, and iterative upgrades of statistical functions after this date are not covered

This analysis is for the first time The independent opinions of three parties, and there is no promotion cooperation or other business relationship with the analyzed tools

Of the 9 tools in the list, 5 tools were analyzed in detail, and the other 4 were not further analyzed, which is not the reason for screening the merits of functions. It may be that the internal test experience application was not submitted, the online DEMO and detailed introduction documents were not found, and other reasons.

Mini Program Analysis Tool DEMO

1. Tencent Mobile Analysis - WeChat Mini Program Statistics

Website: mta.qq .com/

2. TalkingData applet statistical analysis

Website: www.talkingdata.com /products.jsp

3. Jice WeChat Mini Program Statistics

Website: conv.mobi/

#4. Aladdin Mini Program Statistics Tool

Website: aldwx.com/tools

#5. HotApp WeChat Mini Program Statistics

Website: weixin.hotapp.cn/

##6. Analysys Mini Program Analysis Tool

URL: dev.analysys.cn/static/

##7. Statistical Analysis of GrowingIO Mini Program
Website: www.growingio.com/

8. Sensors Analysis - Mini Program Analysis
Website: www.sensorsdata.cn/

9. QuestMobile - Growth WeChat Mini Program Quantitative Operation Analysis Service

Website: www .questmobile.com.cn/

Minimum program analysis PPT and EXCEL download tips

Follow Qunhui WeChat official account (iqunhui), at In the public account:

reply "

小program analysis

" to get the download link for the horizontal comparison of this analysis PPT and EXCEL.

Reply "小program", and you can also get the mini program DEMO code and tutorial collection

##Community data analysis Product, WeChat group management: Qunhui community data platform experience application

Qunhui:

Engaged in solution design and service implementation in the fields of communities, social e-commerce and user operations and industry research. Provide free trial of WeChat group data operation analysis products. Official website: Qunhui - Focus on community solutions_Qunhui community data platform

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