Instructions on how to associate a WeChat official account with a mini program

On the evening of April 20, WeChat announced new mini program capabilities. Official accounts can be associated with mini programs of different entities.

There are mainly three changes:

1. The subject associated with the mini program is no longer restricted

In the past, the subject of the mini program and the official account must be consistent before they can be associated. .

Now, the subjects associated with mini programs are no longer restricted, that is to say, all official accounts (regardless of type) can be associated with mini programs of different subjects.

2. Each official account can be associated with a maximum of 13 mini programs

The upper limit of the number of mini programs that an official account can be associated with has been increased from 5 to 13.

The associated mini programs can be "10+3": an official account can be associated with up to 10 mini programs that are the same as the main body of the official account, and 3 mini programs that are different from the main body of the official account;

3. The same mini program can be associated with up to 3 official accounts

In the past, a mini program could only be associated with 1 official account, but now it has been upgraded to 3:

4. For all public accounts The ability of accounts to be associated with mini programs

Personal subscription accounts can also be bound to mini programs.

Here comes the question: I am a public account, how do I associate with a mini program that is different from mine?

The process is as follows:

Official account operators log in to mp.weixin.qq.com;

Select to add a mini program in "Official Account Settings - Related Mini Programs";

Search the mini program based on the appid and send the association application to the mini program administrator;

The mini program administrator can complete the association by passing the application.

The adjustment of the rules for mini programs associated with official accounts is expected to help further connect mini programs and official accounts, so that the use scenarios of both can be further expanded.

Simple understanding: You can attach your own mini program to a large WeChat account for promotion, use the massive fans of the public account to divert traffic to the mini program, and you can have 3 accounts running at the same time. Just imagine Mi Meng , Viper Movie, and Leng Rabbit come together to promote your mini program. Doesn’t it feel like you are going to heaven? From this point of view, the commercial value of WeChat public accounts has been sublimated, and content entrepreneurs have made new breakthroughs in generating income.

The previous concern that personal official accounts cannot be bound to mini programs has also been solved. WeChat opened up personal mini program developers and at the same time lifted the seal of personal official accounts, which has revitalized the value of many personal official accounts.

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