Explain in detail what is the difference between WeChat Index and Baidu Index

On March 23, the WeChat Index was grandly launched, which is definitely big news in the public relations news circle. Compared with Baidu Index, what are the advantages of WeChat Index?

Both Baidu Index and WeChat Index have three major advantages:

1. Capture hot words and understand trends;

2. Monitor public opinion trends and form research results;

3. Gain insights into user interests and help precision marketing

BaiduVSWeChat

Range comparison:

WeChat Index is WeChat’s mobile index based on WeChat big data.

Baidu Index is a data sharing platform based on Baidu’s massive netizen behavior data. It is one of the most important statistical analysis platforms on the current Internet and even the entire data era .

Advertisers monitor the performance comparison after delivery

Baidu Index can accurately view the performance after delivery Changes on Baidu web pages.

The WeChat index is based on the index changes in the WeChat ecosystem to determine whether the advertising effect is good or not.

Evaluate the comparison of a certain hot spot

Both Baidu and WeChat indexes can see the popularity of the keyword, but Baidu can add keyword comparison directly on the page, so that the popularity of two keywords can be seen at a glance.

However, the WeChat index has to be searched twice, such as comparing football and Chinese red. You have to search once each, and you can't watch the contrast directly.

Trend chart research comparison:

Baidu Index:

1. Baidu PC Trends has accumulated data from June 2006 to the present, and mobile trends show the Data from January 2011 to present.

2. Users can not only view the single-day index of the last 7 days and the last 30 days, but also customize the time query.

3. The Baidu trend chart can not only see the overall trend, but also the changes in the PC and mobile terminals.

##WeChat Index:

1, There are 889 million WeChat users. Users can search for the 7th, 30th and 90th days in the WeChat index. Popularity trends, but search time cannot be customized.

2. The WeChat index can intuitively see the current popularity index.

3, WeChat Index cannot provide clear PC data, mobile data or overall data.

##Function comparison:

In addition to providing trend charts, Baidu can also provide demand maps, public opinion managers, and crowd portraits, while WeChat currently can only provide trend charts and current hot spots.

Baidu Demand Map: Baidu Index’s demand map is based on semantic mining technology to present the focus of attention hidden by keywords to users , consumption desire.

Public Opinion Manager: With the help of Public Opinion Manager, Baidu The index can present the most popular related news, Weibo, questions and posts for any keyword in one stop. The influence of marketing activities is no longer "invisible and intangible".

Crowd portrait:

Easily enter keywords to get the distribution characteristics of users’ age, gender, region, and interests, and it is absolutely true objective. It is worth noting that WeChat has not yet disclosed a calculation method. For example, what indicators does the influence of a search for

"" include? For example, the number of reads, likes, and reposts of its subscription account, or the number of times these keywords "" appear in WeChat groups and Moments? The WeChat Index is still being continuously updated and optimized. However, the current WeChat Index cannot actually replace the Baidu Index in terms of functions and effects, but it can help everyone make keywords. There is an important reference path when searching.

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