'Getting Started to Mastering the WeChat Public Platform' Vol.1

Starting today, we will start writing tutorials for the WeChat public platform. The first part will be relatively shallow, so friends who are already playing can ignore it.

Chapter 1 WeChat public account registration, setting, and login

1. WeChat public platform registration

Preparations before registration are very important!

• #1. An email address that has not registered a public account. If it is a QQ email address, the corresponding QQ account must also have not registered a public account. By the way, public accounts cannot be registered using gmail email addresses. Only domestic email addresses can be successfully registered!

• 2. Scanned copy of ID card. Each ID card can register 5 public accounts

• 3. Mobile phone, used to accept registration verification code, each mobile phone can only verify 5 public accounts

• 4. It is very important to think about the name of the public account. Once the application is successful, the name cannot be modified, and the name should be the same as the one already used. The certified Tencent Weibo has the same name and can be self-certified after the official account reaches 500 followers.

After the preparations are completed, start the registration. Enter http://mp.weixin.qq.com in the browser address bar to enter the WeChat public platform.

Click the registration button to enter the registration interface:

Fill in the registered email address (there is no QQ account to register now, I personally think it is better, the newly registered QQ The account number is too long and difficult to remember) and set a password. Remember to check the agreement option. There is a section in the agreement where the ownership of the public account actually belongs to WeChat. Everyone knows this overbearing clause, and it is free.

After clicking to register, an email will be sent to your registered email address requesting activation:

Click the email link and jump to the third step. Fill in the public account owner's information as required, upload a scan of your ID card, and verify it with your mobile phone. What should be noted here is that if it is a company account, please fill it out completely so that the company can later apply for some interfaces, such as a custom menu interface.

Then the most important step is to set the WeChat account name:

There are three points to note here:

• 1. Once the account name is set, it cannot be changed.

• 2. Self-service authentication of public accounts must use an authenticated Weibo with the same name to assist authentication. If the two names are different, manual verification via email will be required, and more information will need to be provided.

• 3. There are two ways for users to search for public accounts in the WeChat client. One is to search directly through WeChat ID, and the other is to search through the account name. Since WeChat IDs are usually a combination of English characters plus numbers, which are not very memorable for Chinese people, searching for public accounts in Chinese is an important way. The Chinese name of a company's public account must be highly recognizable and searchable.

For example, the department store Intime Hangzhou West Lake Store would normally be named "Intime Hangzhou West Lake Store", but in fact local users are accustomed to calling it "Xihu Yintai", so the name of the public account It is recommended to take "Xihu Yintai Store" and remove the word "Hangzhou". Merchants can directly use Chinese when promoting. When users search, whether they search for "West Lake Yintai", "West Lake" or "Yintai", there will be a chance to appear on WeChat. The search ranking rules are still unclear, but it is foreseeable that this will also be a direction of SEO in the future.

You can write the function introduction casually first, and you can modify it at any time later. Select an ordinary public account as the account type.

Now the WeChat public account has been successfully registered.

2. Public account settings

After successful registration, you will directly enter the settings page of the public account background

The first step is to set the avatar. Enterprises can directly use it on their own Weibo. Upload avatars, application or personal users can design an avatar based on their public account positioning.

Here Loy’s friend suggested, “Try not to use red as a logo picture, that is, don’t look like the one from “Tianxia Online Business”. Because WeChat’s unread message notification is in “red text”. The two are stacked together and are difficult for readers to detect. ", very good suggestion.

What you need to pay attention to about the avatar is that the WeChat public account avatar will have two shapes, one is square and the other is round. The round avatar can easily cut off images or text. When designing, you must consider the

function introduction and set it according to the account positioning. It is recommended that the text should not exceed 40 characters, focusing on the account service content, and strive to let users know what your account is before they follow you. What to do, don’t write a company introduction

Then set the WeChat ID of the public account. The length must be more than 6 characters. It cannot be modified after filling it in. The case does not matter. When users search They are all searched according to lowercase letters. It is important to use underscores, minus signs and numbers as little as possible to reduce the user's keyboard switching. In addition, users can easily enter underscores and minus signs

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##3. Public account login

Public account login is still from http://mp.weixin.qq.com. Click the login pop-up window in the upper right corner. There are three ways to log in, QQ number, WeChat account and registered email address, but currently newly registered users can only use their email address to log in, while previously registered users can use their QQ and WeChat accounts to log in. I don’t know if there will be changes in the future.

After successful login, you will enter the backend homepage of the WeChat public platform

Please read the operation announcement of the public platform carefully and do not push spam advertisements, pornographic information, violent illegal content, or force, Inducing to share promotional information that has nothing to do with your account, that is to say, you can only do content that corresponds to the positioning of your public account, or content that corresponds to your brand. Don’t do any ads about heightening or breast enlargement, as your account will be banned. .

That’s it for today. The next issue is an introduction to the functions of WeChat Public Platform.

Please pay attention to the PHP Chinese website for more articles related to "Getting Started with WeChat Public Platform" Vol.1. !

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