Summary of the key points of the micro-business launch process

The biggest change in China’s micro-business community in 2016 is that more and more companies are entering the micro-business industry. However, without a correct micro-business startup process, companies are likely to fail in micro-business.

Many bosses have asked me the same question. Teacher Wang, I heard that you are a micro-business. I have products here and your micro-business can sell products to me. I usually answer directly no. Wechat business is not a sales channel, Wechat business is a community marketing model. No micro-business is short of products.

The reason for this situation is that business owners do not understand what kind of marketing method micro-business is, let alone how to start a micro-business project.

How to launch a micro-business project is also a question I am often asked. Today I have sorted out the key points of the micro-business launch process. Friends who have a foundation in micro-business will know how to launch a micro-business project. The launch of business projects.

1. Product selection

Main products: market price/profit margin/fast moving consumer goods/targeted group/high repurchase rate/high cost performance/large market space/baby mother crowd

Spare tire products: (Be sure to repair the roof when the weather is good, and be prepared for a rainy day)

Traffic diversion products: Give away products to help agents divert traffic.

Seasonal products

2. Fixed model

Top-level agent model design

Level quantity setting

Price range for each level

Upgrade mode

Profit margin

Terminal retail price

Hidden agent level

The highest level purchase price is 2.5-3 times the cost ,

The minimum cost price x3x2 is the retail price.

The middle-level process has a profit of 40% to 50%.

3. Launch plan

Recruitment of seed agents

Joint recruitment publicity channel

Lianchuang gift package

Lianchuang Recruitment soft articles

Endorsements from big-name micro-business celebrities

New product launch conference process

Recruitment time node settings

Low threshold settings for co-founders

Lianchuang quota locking mode

Lianchuang advanced permissions

Lianchuang offline internal training courses are set up to attract people.

Micro Business School Packaging

IV. Marketing Plan

The best time for new products is March

Second-level agents, threshold locked,

Design of additional disk plan

Agent travel

Agent fission plan

Agent training plan

5. Operation team

Design training team

Copywriting design team

Investment promotion team

Offline meeting investment promotion lecturer

Logistics customer service team

6. Propaganda and fission

Soft article promotion

Self-media promotion

Celebrity endorsement

Network drainage

Fission of interpersonal relationships

Baidu 360 paid promotion

Investment website promotion

For more articles on the key points of the micro-business startup process, please pay attention to the PHP Chinese website!