Wechat business 2017 trend analysis

Products tend to be presented in a branded manner, operations are mainly supported by terminals, and thresholds are polarized

After today, the year is officially over. The market will open on the sixth day of the lunar month and welcome the God of Wealth on the fifth day of the lunar month. This logic makes no sense. Something wrong. To put it nicely, it is called going out to work hard, but to put it more realistically, it seems that there are only three or five drinks and five or six days of sleeping in between going out and returning home, weekdays and the Chinese New Year. . .

Recently, in the past two days, my circle of friends has been occupied by new micro-business products, and I looked at them as mouthwash. I haven’t noticed any brands. Last year’s XX socks and Dr. XX don’t seem to have made a big fuss recently. A single product, the creation of popular products, and a low-threshold agency system have become very familiar to micro-business in recent years. For this reason, if you have channels, you can ship more or less goods. If you don't have channels, you can form alliances. The momentum must be strong, and if the momentum is big, there will be no compensation. If an industry is healthy, the barriers to entry must be getting higher and higher, the competition is getting more intense, and the quality of the people participating in it is getting higher and higher.

In the past few years, micro-business has been in a low-level + low-competition situation. However, this may be a thing of the past, and the wealth creation cycle of a single product will become shorter and shorter in 2017. In the past, a product could be stable for a year, but now a product can be produced for half a year. On the one hand, the product itself lacks series planning and brand output; on the other hand, some micro-business practitioners are impetuous, and there is no such thing. I can't wait to see the agent's products become popular, so I can't wait to change the king's flag on the city wall.

Operating costs will get higher and higher. The free-range and low-operation model of one person + hundreds of people is no longer able to maintain the demand for agents. Local promotion and conference sales require upstream to pay a certain cost. The previous method of relying on chicken blood is no longer useful. Say you have hundreds, thousands, or even tens of thousands of people, regardless of whether the number is true or false. Once the methods + tools + resource support cannot keep up with the needs of agents, It takes just one night to dispose of a stall. This is inevitable. You know whether you are warm or cold. Systems thinking is getting stronger. Wechat business = product + agency system. If there is a problem with wechat business, it is either the product or the agency system. It is said that it is difficult to lead a team, and 80% of it is due to the agency system. This is the fundamental problem. It’s not something that this big shot, that sister, or that brother can change. Of course, they also have their own means, which is to change products.

You can’t blame them for this, because in a sense, they are just a bigbrother. If we do not think simultaneously from the product + agent system, start at the same time, or even plan ahead, some problems will be difficult to solve, and this kind of thinking is first of all systemic thinking, and secondly the ability to change the system. Therefore, those who have some ideas will make their own products, and those who don’t make their own products will form an alliance to pretend to be a fan, just to get a few more rebates in the upstream, so what else can they do. In 2017, micro-business, as a method of social distribution and low-cost channel construction, will still exist. Products tend to be presented in a branded manner, operations are mainly supported by terminals, and the threshold is polarized. The grafting of traditional enterprises + micro-business may bring new opportunities to many latecomers.

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