Enterprises need to highlight these three points when building micro malls

The number of WeChat malls is getting larger and larger. In the recent year of 2016, WeChat malls were not as popular as usual. This has led to a bumpy road for micro-business sales. So in this context of WeChat e-commerce, what do companies need to highlight when building a WeChat mall website?

1. The characteristics of the enterprise highlight the characteristics of the micro mall

The enterprise WeChat mall website should build the WeChat mall according to the characteristics of the enterprise itself. The most important thing for an attractive WeChat mall is to highlight the corporate brand and emphasize the company's services and technology.

2. Theme design of the micro-mall from the user’s perspective

Only after understanding the purpose of WeChat users and understanding the needs of WeChat users can the company determine what kind of visual and language should be used to design the corporate micro-mall Website, what kind of services and technologies are used to adapt to communicate with users.

When companies build micro-malls, they need to pay attention to the correlation between user needs and WeChat content. When choosing an attractive WeChat theme, you must highlight the characteristics of the WeChat mall in order to impress WeChat users, thereby increasing the access rate of corporate WeChat mall website information.

3. Advertising on public accounts must be controlled

The public accounts of enterprise WeChat malls are used to maintain the stickiness between users and the mall. What users hope is that WeChat mall can provide them with valuable services. content and services, so advertising needs to be moderated.

But advertising is actually indispensable. Official accounts can not only provide services, but also provide appropriate marketing guidance. For example, they can publish soft articles or event descriptions to promote and recommend from the side.

More companies need to highlight these three points when building micro-malls. For related articles, please pay attention to the PHP Chinese website!