As an e-commerce merchant, how to choose between Taobao and WeChat merchants?

Thinking:

If a company you join has a good product and asks you to do e-commerce operation and marketing, will you choose Taobao or WeChat business?

Let’s take a look at this first:

Many people who do Taobao view micro-business like this

Micro-business is a pyramid scheme with many fakes and no after-sales guarantee. Micro-business is Small business is not a formal e-commerce selling behavior. It is not just Taobao-specific, but many traditional industries also view it this way.

Then what do micro-business people think of Taobao?

To say that there are many fakes, who doesn’t know that the most popular one is TB, and there are too many fake products, and the most important thing is that nine times out of ten, there will be a loss.

Then let’s take a look at the 2016 transaction data of Alibaba and WeChat Business:

Alibaba is 3 trillion (there must be water, you know if you brush X), Taobao’s proportion should be About half.

There is no accurate data for micro-business, but it is at least 350 billion (this is the real deal, without moisture).

The actual transaction volume of Taobao should be at least 3 times that of WeChat Business.

Taobao and Weixi have represented the platforms with the largest traffic and market for e-commerce in China today. If you want to sell your products better, your first choice is Taobao and WeChat. Then these two What's the difference?

Why do we say Taobao instead of Alibaba?

Because 1688, Tmall, and Juhuasuan are not places where entrepreneurs and general companies can choose or choose to test the waters of e-commerce, and the cost is high, so I chose Taobao. You must know that Tmall’s traffic is Taobao diverts traffic to him, otherwise Jack Ma wouldn’t be stupid enough to let you open a store on Taobao for free.

　1. First, let’s look at the products

It is said that Taobao has many fakes. In fact, this is not determined by the merchants on Taobao, but by Taobao’s model.

The omnipotent Taobao is destined to have everything on it. There are countless competitions for the same SKU product, because Taobao is currently the largest e-commerce platform in China and has the largest traffic. If there are more products and merchants, the price competition will be even greater. Therefore, in order to avoid losses, you can imagine the quality of the goods. In addition, because of its large traffic, customers come to Taobao, not your store, and buy products based on your product reviews and sales. Therefore, if I have 20 stores, my sales volume must be higher than that of 1 store. Even if this store is blocked due to product problems, there are still 19 stores. After all, traffic is open in Taobao, just like Baidu Likewise, whoever does SEO well will get traffic.

After the baptism of the first two years, WeChat business has returned to genuine quality. This is also due to WeChat’s model, because WeChat is a closed social network with strong relationships. Therefore, if you have a maximum of 5,000 friends on WeChat, the traffic is definitely not as good as Taobao, but because of this strong closed relationship, your customers buy your products because they trust you, and the closed issue solves the price competition and determines that the product must be sold reasonably. The price will not be lost, let alone cheating. Moreover, your friends have been accumulated through a certain amount of time and cost, and they are all your long-term fans and customers. Although the traffic is small, the repurchase rate is high. If there are fake products, not only will you lose customers, but you will also lose your reputation. Finding new customers is a laborious process.

2. Next, let’s look at customers

Taobao’s customers have no social attributes and can only be called traffic. This is also the earliest term that determines the quality of an e-commerce purchasing website.

Traffic determines whether today’s customers can buy yours or someone else’s. As long as the price is cheaper, and then look at the sales volume and reviews, and judge that it is not a fake product, then you can start. Moreover, some customers do not have the habit of bookmarking stores. They bought something from you today, but if they don’t remember it next time, they search for keywords again, and the store they find is no longer yours. Well, I saw that the price of this one is about the same as the one I bought last time, and the sales and reviews are pretty good. Dizzy, I immediately lost a customer.

WeChat is the leader of social networking. Customers are friends with strong relationships and are sticky, so they are called fans. Just like the current Internet celebrities, they all have loyal fans below, not because of you. The things you buy are more expensive than others, so I switch to other people’s products because you are my idol and I don’t support you, so who should I support? This is also the power of the Internet celebrity economy, and fans have the marketing power of word-of-mouth communication. As long as your products and services are good, and you interact, entertain, and make friends with everyone, the purchasing profit of one fan can be equivalent to Taobao’s 25 traffic purchase profits (and for every sale on Taobao, marketing costs and product promotion costs must be equally shared).

3. Finally, let’s look at operational promotion

Taobao operational promotion requires the following tasks: opening a store on Taobao, decorating the store, editing copy, uploading products, replying to orders, and sending To sell goods, you need to be familiar with Taobao's planning (which changes frequently), study the background data, and of course write a script (this is for brushing up, you know).

So we have to spend a lot of thought and time on it. In terms of promotion, we should at least do a through train. Otherwise, do you think you can make money by opening a store with Jack Ma? Doing a through train will cost money. As for burning more, burn less, this is A technical job, after all, costs money.

On the contrary, look at the work that micro-business has to do: editing copywriting, product promotion, replying to orders, after-sales, and regular social interaction. You set the rules yourself, so you don’t have to worry about the rules, you don’t have to write a script, you don’t have to decorate the store, open a store to verify it, etc. There are no restrictions on qualification certificates to sell a product. This saves time and effort, and the most important thing is that you can make money without investing in through-train marketing costs (if you want to know how, add my QR code below to sign up for the class).

One more thing, it doesn’t take up cash. Although Taobao and WeChat merchants can ship on behalf of one piece, don’t forget to ask for a guarantee with Alipay. That means the goods come first and the payment comes later. Your money can be unfrozen and used after 10 days. . However, micro-businesses pay first and then deliver goods. How can they ignore cash flow when doing business?

Speaking of which, I believe that as an e-commerce merchant, you should know how to choose!

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