In 2017, micro-business has quietly entered the second half

Unknowingly, 2016 has gone far and 2017 has entered! In the past two years, I have been most exposed to some micro-business projects. Now, at least 2-3 micro-business brands come to me for consultation every day! Therefore, I have been exposed to a lot of micro-business projects and have a lot of thoughts and summaries. Today I will share with you the theme of micro-business!

Micro-business has entered the second half!

It’s 2017, and WeChat business has gone through four years. In 2013, WeChat business started selling facial masks in WeChat Moments. By 2014, WeChat business began to grow wildly. In addition to facial masks and cosmetics, WeChat business The model began to develop in all walks of life, and 2014 was also called the first year of micro-business in the industry!

Wechat business has gone through 4 years. I will summarize these 4 years in 4 sentences:

1. In 2013, facial masks started and wechat business started;

2 , In 2014, diaosi counterattacked and grew wildly;

3. In 2015, chaos arose, and agents were selling goods;

4. In 2016, the national team, capital, and celebrities entered the scene, Start shuffling!

Started in 2013: Many big brands of micro-business in the market, as well as big names and big teams of micro-business, all got involved in micro-business around 2014, so times create heroes! I started doing micro-business around 2014, and now my sales range from hundreds of millions a year to several billions a year! With the crazy development of micro-business, many losers of micro-business have completed their counterattack! Starting with tens of thousands of yuan in 2014, we quickly completed our initial accumulation and grew into a formalized company operation.

Diaosi Counterattack in 2014: The micro-business brands that started around 2014 also taught bosses in traditional industries, including me, a deep lesson, because in 2014, many people, like me, looked down on micro-business brands. Business people also don’t understand the huge trend of micro-business, so they missed this wave of trends!

2015 is full of chaos, agents are selling goods: By 2015, many losers have completed their counterattack through micro-business! Wechat business has created many miracles. Under the benchmark of successful wechat business brands, wechat business has developed rapidly in all walks of life. With such rapid development, many problems have quickly become apparent!

There are two serious problems in 2015: First, quality problems. Many fake and shoddy products have impacted the market, and the reputation of micro-business has been greatly challenged! The second is operational issues. Many speculators have ulterior motives. They do not create products to create value for users, nor to sell good products to more users, but to attract investment and sell goods to agents!

After the agent finished selling the goods, the brand owner changed the brand and started to attract investment again. In 2015, many agents sold a lot of goods and could not sell them at home, which led to the emergence of a term called "micro-business refugees" ”, this word can’t be more vivid to describe agents who have been deceived by many irresponsible micro-business brands!

In 2016, the national team, capital, and celebrities entered the scene and began to reshuffle: In 2016, many central and state-owned enterprises began to get involved in micro-business, such as: COFCO, Tongrentang, Yunnan Baiyao and other "national teams" Beginning to get involved in micro-business, Hengyang Niu Industry, Jiuxian.com and other companies began to launch micro-business with high profile, many micro-business brands began to invite celebrities to endorse, and Chen Guangbiao entered micro-business with high profile!

In 2016, micro-business began to become more sophisticated. The speed of micro-business creating wealth made people who used to look down on micro-business feel like they were out! I feel that I have missed an opportunity. Of course, the entry of the national team will bring big brands and strong strength. The entry of capital will quickly promote the healthy development of the industry!

Beginning in 2016, the chances of counterattack through micro-business diaosi are slim. If you don’t have the strength to start a micro-business brand, the success rate is getting smaller and smaller. They rely on selling goods and speculating on fake and shoddy products. Brands are beginning to be eliminated. Of course, 2016 is just the beginning of the reshuffle! Brands that only know how to sell goods to agents and do not have the strength to help agents sell goods are gradually being eliminated. Brands without innovative business models are difficult to develop rapidly! Brands without a mature training system have no sustainable development power, and of course they will only be eliminated.

Entering 2017, the new keyword: micro-business has entered the second half. So in the second half of micro-business, what kind of genes should excellent and successful micro-business brands have?

First, the product quality is excellent, and the product is the key. The product must meet the six conditions for a popular micro-business product;

Second, innovative business model: If in 2017, you If a micro-business brand does not have an innovative business model, it will not develop quickly, and it may even be difficult to succeed;

Third, a mature and sound micro-business training system, if a micro-business brand founding team If there are no partners who are good at training, or there is no training gene in the founding team of a micro-business brand, then the brand is born with a disability;

Fourth, the brand is a mature IP, and the brand comes with it Traffic, or the brand founding team has huge fans.

In 2017, micro-business has entered the second half. If a brand wants to rise rapidly without possessing the above four successful genes, it is almost impossible. The second half of micro-business will be even more exciting, let us wait and see!

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