How to play micro-business well?

Let’s talk about a topic today: Wechat business. Everyone knows about Wechat business. Either they do Wechat business themselves or their friends do Wechat business. Why are others doing so well when they are all doing Wechat business?

We live in a great era, with social interaction and payment so convenient. This is unmatched by any era in the past, giving rise to a new species like micro-business.

WeChat makes business transactions simpler and more convenient.

Four core principles in the micro-business era:

1. Make products into prizes

The mobile Internet era is based on the trust economy. If the quality of your product is not good , cannot be sold, because micro-business distribution is based on friend circles, and friend circles rely on trust. Anyone who dares to recommend fake and shoddy products to their friends is seeking death, so only high-quality products can win.

What kind of products are high-quality products? Products with prize attributes!

It is a product that others are willing to use as a prize to attract people, so every micro-business owner must first improve his or her own product!

At the same time, when choosing a product, it is best for the product to have the following three attributes:

Profit is high enough, willing to share, repeat consumption

2. Let customers become Become an agent

The core of micro-business sales is sharing sales. If every user who purchases your product and earns money can make money by sharing it, then each of your customers will become your agent.

　3. Turn packaging into a salesperson

For fast moving consumer goods, customers can easily form secondary consumption, so product packaging design is very important. If it can be used in packaging design By incorporating my "marketing packaging design strategy", customers can make repeat purchases very conveniently.

　4. The fission model can easily expand

The fourth point is that micro-business is the most powerful. It is difficult for traditional business to grow because it is not easy to fission. Nowadays, people’s understanding of micro-business is Not comprehensive enough. Most people think that micro-business is just about selling goods, which is wrong.

I have people born in the 1990s who sold a product for hundreds of millions in a few months. Of course, there are also people whose behavior violates business principles. This is unsustainable.

Let’s take a look at a case first: Professor Playing Cars Selling Cars

Some time ago, Liu Jun planned to buy a 7-seater car. If it were in the past, it might take him a month to buy a car. After collecting all kinds of information about cars, sweating profusely and running to physical stores several times, and picking off hundreds of hairs, you can finally decide on a good car that you like.

But now it’s very simple. Liu Jun sent Professor Wanche a WeChat message and talked about his needs and budget. After communicating with Professor Wanche for 10 minutes, he recommended a good car that meets his needs. It took less than 20 minutes at most.

Professor Wan Car is very powerful now. Through WeChat, he can sell more than 200 cars a day.

Back to the topic, there are two reasons why Professor Wanche can sell cars easily:

First, Professor Wanche is an expert, we trust Professor Wanche, and he recommends to us it is true.

Second: The car-playing professor will guide us and let us know what kind of car is suitable for what environment and what kind of car is suitable for Liu Jun’s driving habits. The one he recommends is suitable.

To sum up, it is very simple. The first is trust and the second is suitability.

If you want to be a micro-business, you must also meet these two points. First, you must make customers trust you. Second, you must recommend products to customers that are suitable for them.

Now let’s think about the micro-businesses that make facial masks. Why can’t many people sell facial masks?

First, you are not an expert and customers do not trust you.

Before you started a WeChat business, you were an ordinary person in your circle of friends who posted selfies and showed off your love. After you started a Wechat business, you became a master of screen swiping in your circle of friends. But unfortunately, You are not an expert in beauty, and customers will not think you are an expert just because you are scrolling.

If you want to recruit an agent, in addition to being an expert in beauty, you must also be an expert in Internet marketing and entrepreneurship. Otherwise, who would be willing to be your agent?

Could it be that if you post that I bought a BMW today, a Mercedes Benz tomorrow, and a Masatini the day after tomorrow, others will think you are a marketing expert? Just send money immediately to buy goods?

Second, you won’t guide customers and you won’t recommend products that are suitable for them.

You don’t ask the customer’s skin type, you don’t ask what environment the customer is in, whether it is the dry north or the humid south. No matter who comes to you, you only sell those facial masks and why they are suitable for them. You can’t answer this question either.

Through the above example, we summarize the two reasons why customers buy things today:

First, I trust you, and what you give me is true;

Second , you can tell me, or you can tell me in a guided manner, what is suitable for me.

So how to meet these two needs of customers? We have to proceed from five aspects:

The first step is positioning

Your positioning is very simple: such as an expert in the motorcycle field.

The second step, thoughts

No matter you are a self-star in any field, you must have your own set of thoughts.

For example, Marx's ideological system is "Das Kapital", Confucius's ideological system about Confucianism is "The Analects", and Laozi's ideological system about Taoism is "Daodejing".

If you want to be an expert in the motorcycle field, you must have an ideological system about motorcycles.

The third step, weapons

When you have an idea, you have to spread it. What does it rely on to spread? Just rely on weapons.

Common weapons include: articles, books, videos, speeches

The fourth step, promotion

This part is very simple. Promote it yourself and execute it ruthlessly. Leverage promotion

As long as you follow this strategy, you can quickly start a micro-business.

You first think about how to output valuable content and how to gather fans. Later, you don’t need to think about how to make money. When you have hundreds of thousands of motorcycle fans, someone will come to you with money to discuss cooperation.

Now you just need to calm down and become an expert and a self-made star in the motorcycle field. The Internet is very impetuous at the moment. The more you calm down and create valuable content, the further you can go. Slower Just fast.

That’s all for today, see you tomorrow.

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