In 2017, these micro-business models have been upgraded!

I will understand micro-business more as a business behavior, rather than micro-marketing, simply selling goods, etc. It is a promising P2P model. The most valuable core is people, authenticity and simplicity. It needs to be supported by a certain business model. You can learn from the experience of e-commerce development and you can also innovate. In short, there is no immutable business model.

As a new generation of micro-businessmen, we must seek development amidst changes. In 2017, there will be new changes in the business model, but the changes will not be too big. We need to upgrade the original model! The following 9 micro-business marketing models are for your reference only!

Training model

Individuals, brands, local service micro-businesses, no matter what kind, are inseparable from training. After all, no matter the circle is large or small, each has its own system to constrain and promote development. , The reason why many people have taken a lot of detours is because they have too little exposure and do not understand the techniques. These people are mainly for micro-business novices and need to learn more.

Investment model

Never think that the micro-business model of investment agency system has come to an end. Now it’s just a matter of doing it again with the help of WeChat. However, now you are taking a look, how many of the WeChat merchants around you still use WeChat Moments? Basically disappeared. It's very simple, because the goods are all in the hands of the channel, there is no sales, and there are no agents.

In 2017, the investment agency system will definitely rely on good products, repeat customers, and repurchases. This will have a future.

Retail model

The retail agency system is currently the healthiest model among micro-businesses. Because only good retail can have a future for micro-business.

Retail to agent, this is a typical user thinking mode. Because you benefit from using the product, you are willing to share it with your friends around you. This is a transfer of trust. Most micro-businesses entering the industry basically adopt this model! It is the simplest method!

Regional model

No matter what product you make, it doesn’t matter. What matters is the quality and sales of the product. Currently, it is mainly divided into regions. For example, the rapid development of the micro-business industry is basically in several large and medium-sized cities, such as Guangzhou, Anhui, Shandong, Henan, etc... because everyone is a micro-business. , there is a common goal to bring everyone together, and the whole country is one family! There is a higher degree of trust in each other, coupled with offline communication, this will lead to better deals.

There will be more successful cases in the regional micro-business model, because only when micro-businesses step out and move from online to offline will there be more opportunities.

Vertical model

Vertical micro-business: User transactions are the beginning of micro-business. For vertical micro-business, there are three points to pay attention to. 1. Accurate traffic drainage. Because only with accurate traffic, transactions will be easier; 2. Customer service. 3. After-sales service after the transaction is completed.

Vertical micro-business is the simplest, and it is also the most promising and worthwhile micro-business in 2016.

Platform model

Platform wholesale micro-business is actually a collection of related products for wholesale, and you can also recruit agents! Taking the approach of platform traffic and then using WeChat to provide good services is definitely the future.

Community model

Without community, there is no future. Whether you are a brand owner or an agent, you must know that the future will not be won by the team, but by the community. The initial community must be formed based on a certain person, something, or a hobby, but once a community is formed, it must be decentralized.

If you want to play a good role in the community, it is not just a matter of one or two days, it needs to be managed for a long time!

E-commerce + Wechat business

This model is not surprising at all. Whether it is Tmall or JD.com, the traffic on the PC side, including the so-called mobile side, is becoming more and more expensive. Many People chose e-commerce transactions and WeChat services. Now the proportion of WeChat families can basically account for about 35% of Tmall sales. This proportion is still very amazing.

Physical + WeChat business

Direct people to the store clerk’s circle of friends. When customers come, don’t rush to sell them. Instead, establish a WeChat link and then deal with them from the circle of friends.

However, their user experience is better. The most important point is that micro-business has promoted sales in physical stores.

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