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Doing micro-business is a kind of micro-marketing model. There are few customers and marketing difficulties are all problems that will occur when you are new to micro-business...
Do you also have such a "dilemma" "Where?
Let me teach you a few tricks!
1. Design topic transaction = traffic * conversion. To achieve the result of transaction, we must first solve the traffic problem. The traffic here refers to It’s the people who get involved. WeChat merchants use the method of directly swiping the screen to promote, so the best way is to first design a topic and design highlights to arouse interest.
For example: Those who make enzyme probiotics can design a topic? Do you have any effect after drinking enzyme probiotics? Do you know the reason why there is no effect? WeChat business of skin care products in autumn and winter , you can post a circle of friends and design a topic: Why are allergies caused by moisturizing in autumn and winter?
2. Initiate a discussion After you have a topic, you must mobilize as many people as possible to participate in the discussion. Only by participating , only then is it possible to close the deal. Design the content of 3-5 discussions in advance to guide more friends to participate and guide us in the direction we need.
For example: If enzyme probiotics are effective, you can share how you insist on using them. If they are not effective, talk about the problems you encountered, and everyone can discuss them together; Why are you allergic to moisturizing in autumn and winter? Lead to discussion At this time, we need to guide everyone to discuss how to prevent allergies, rather than what to do after allergies.
3. Ask questions If it is difficult for us to control the results of a rambling discussion, it may be difficult for everyone to get to the point of the discussion, so at this time, micro-businessmen need to be able to ask some questions themselves. This problem is a problem that customers often encounter when purchasing my products, because it is raised so that it can be solved later.
For example: Recently there is an enzyme brand called Haiweishi Enzyme Probiotics. Have you heard about it? I heard that it tastes good and is really suitable for the elderly, children and pregnant women. If you have used it, you can share it appropriately; or those who make other products can do the same. Some friends asked, "I heard about that cosmetic recently. I heard it is good for hydrating. Has anyone used it? How is the effect?" Will you be allergic?"
4. Solving the problem With the above questions, you can solve the problem. As long as you solve the problem well, it will affect many onlookers. Originally, they are For those who have no purchase plan, because you have laid the groundwork, you have activated their needs. This answer can be answered by the micro-business person himself, or he can answer it with a small account to prepare for the subsequent screenshot testimony.
For example: A friend said, "I just bought a box and have been using it for half a month. It feels good if I keep drinking it... The real feeling of using the product... I didn't know it before, but it was recommended by a friend , it seems to be a Malaysian brand, and it really does not contain any additives. How many enzymes are there on the market that can be safely consumed by children, the elderly, and pregnant women?
5. Continuous interaction in this link. There will definitely be many WeChat friends who will put forward their real thoughts and questions, so WeChat businessmen need to be able to answer them one by one and continue to interact; of course, if more people can be guided to join this topic through group messaging, then the next transaction will be successful. The results will be better. 6. With the previous preparation, sales will come naturally, but water still needs to be channeled. At this time, we need to design some small activities to promote the transaction. "Some friends asked, how much does a box of Plum and Orange Enzyme cost? If you want to be an agent, how much does it cost? You can sort out the price system for everyone in advance, and you can also say that there are benefits for the friends who participated in the discussion today. , which can be in the form of gifts, trials or discounts.
7. Closing sales again requires continuous stimulation. After the first round of sales, you can take screenshots of the discussion process, positive comments, purchase records, etc., and make a customer testimony, so as to make another sale. Do a closing.
For example: "Today a customer asked how my enzyme is? Can anyone really drink it? What's the difference? I shared it on my circle of friends, but I didn't expect that there would be such a person. Everyone is paying attention to our enzymes. Thank you all for your participation and support. For all the friends who participated today, you can leave your address and I will send you a small gift to express my gratitude.
8 , Hungry Marketing Consumers’ habit is to buy up and not down, so when doing micro-business, you must make good use of hunger marketing. For example: “I’m really sorry, in order to thank everyone for participating, I decided to buy one and get one free. First, I didn’t expect so many people to participate. Because there are not many goods left, the event can only end early. If you provide three more copies, it will be buy one get one free. Please understand.”
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