Are you done with micro-business? This article tells you what happened to micro-business

Wechat business is no longer a new industry. Compared with the crazy Wechat business agents hoarding goods in 2013 and 2014. Nowadays, micro-business seems to have drifted away from everyone's life. In particular, some nouveau riche, small brands, and informal micro-business upstarts who relied on agents to stock up goods and pull down lines to survive have gradually faded out of the micro-business circle.

Wechat business started in some small clothing factories and workshops in 2012. This kind of people generally have low knowledge, which indirectly led to many chaos when the wechat business was born. Wechat business flourished in There was a national craze for micro-business in 2013 and 2014; 2015 was the year of micro-business reshuffle! In this year, many "big companies and big brands" in the micro-business field fell. Not to mention some informal small businesses, especially the exclusive CCTV reports for a period of time, pushed micro-business to the forefront, and some even openly launched anti-micro banners, many of which had strong support from the mainstream of celebrity society.

It is also the year when the whole people are fighting against the micro and using pen to punish them. Micro-business has gradually become standardized, and anti-micro businesses have also gradually become more and more formalized, and have truly integrated into society.

Looking forward to 2016, micro-businesses are waiting to be flourished. So what happened to this industry? What is the development prospect in the future?

Some people say that the dividend period of micro-business has passed, and now micro-business cannot make money! In my opinion, 2016 is the year for micro-business The industry explodes, and it will be a decisive year for stable income after maturity. I know a friend who is in the micro-business world and started making cosmetics in 2013. I heard her say that it was the craziest time in 2013 and 2014. That's not called buying goods, it's simply a frenzied rush to upgrade and rush for goods (out of stock often happens and there may not always be goods), and lower-level agents are frantically stocking up on goods. There was a very popular saying at that time: "If you have goods, you are a micro-business, if you don't have goods, you are a liar!". With high profits and the perverted and distorted trend of the industry, the ones who finally profit are nothing more than the so-called "micro-business masters" behind-the-scenes factories.

So what are they doing now? Many people will definitely say that they are no longer good. I have seen many cosmetics micro-businesses collapse. The most obvious thing is that those people who were doing micro-business cosmetics earlier, gradually stopped posting advertisements and stopped doing micro-business.

The following is what my friend told me, "Wechat business can still be done now. Relatively speaking, it can be said that it is better than before. It is relatively stable now, with stable customers and stable agents. Of course, it says here Stability does not mean that everyone is doing business with you and buying products from you. It just means that the customers who want to buy now and the agents who have developed well are basically stable. Their performance will not increase or plummet as much as before. She said that she invested in a company last year, and now the company is planning to expand and become more formal this year. "

So what are you talking about? Editor, are you talking to WeChat Business? Advertise? Then how do I explain that I see so many micro-businesses that are not doing business? They are just making cosmetics. They were very popular in the past, but last year they gradually stopped posting on WeChat Moments and stopped doing it.

Well, I heard that there was a survey that said that during the heyday of micro-business, at least half of them were engaged in cosmetics. I heard earlier that the micro-business army has already exceeded the 10 million mark. It is normal for everyone to see so many people dying while making cosmetics, because this is a huge base.

In 2016, those bad micro-business products and brands that have passed away and been eliminated have been shaved off; conscientious enterprises and national brands of word-of-mouth products are bound to rise! Micro-business has experienced layers of hardships and passed the test. The cold winter will usher in the beautiful spring.

WeChat Business UEO is the WeChat Business 2.0 era

First of all, today’s WeChat business brands are definitely product-oriented and user experience-based. A good product can only be implemented if it is actually used in the hands of consumers. Another issue is the price. I believe that a reasonable and genuine price will make consumers trust the purchase.

My friend said that one of the biggest benefits of micro-business is the value of its own employees. Let’s use the simplest analogy: If you buy a cosmetic in a department store, the price doesn’t matter. It is definitely difficult to form a continuous tracking service after purchasing. But it is precisely these products that consumers care about most. Of course, this does not mean that there is no service or poor after-sales service when buying cosmetics in department stores. But according to people's common thinking, when they encounter a problem, they will definitely not immediately think of finding the store where they purchased it. For domestic people, this is too troublesome. Unless there is a problem with the quality of the product itself, you will go to the store to ask.

What about micro-business products?

First, product prices are definitely more affordable than physical stores. After all, the costs in all aspects are definitely less than physical stores. All micro-businesses can do it. No matter how dirty it is, they will not ignore it.

Secondly, the products are basically all developed through in-depth research and development. Although there are not as many products as in physical stores, micro-business products have a wider range of applications and are more effective.

Third, it is a professional micro-business practitioner. After consumers purchase the product, they are not just doing a business. The micro-business products themselves come with many services that are not available in physical stores, such as the most basic product usage specifications and daily skin care knowledge. What I want to talk about here is that after micro-business reaches consumers, there will naturally be a complete service chain. It may be said that I bought a facial mask, but customers can also ask questions about sun protection and anti-spot issues. There are even some professional cosmetics micro-businesses that have beauty care experts to provide customers with a complete service system. It may include all aspects of daily skin care.

Finally: Micro-business UEO is product-oriented and service-oriented is the way to develop micro-business.

Have you finished playing more micro-business? This article tells you what happened to micro-business. For related articles, please pay attention to the PHP Chinese website!