2017 WeChat business soft article promotion writing skills

2017 is a new beginning, and relevant predictions have been made by different industries. Wechat business is a relatively closed circle. In fact, not many people outside the wechat business industry have a real and objective understanding of wechat business. Or a relatively neutral judgment, because people outside the industry have relatively large disputes about micro-business.

According to incomplete statistics, the number of micro-business brands currently on the market is at least close to 10,000, and the number of brands with over 100,000 micro-business agents is at least 50 nationwide. As restrictions on WeChat continue to escalate, competition among micro-businesses has become fierce.

Driven by the new era, micro-business is no longer as easy as it was in the past two years. People engaged in micro-business have also begun to sell in groups and build their own brands. If you are rigid and just keep advertising in Moments, the road will only get narrower and narrower, so many people start to promote online. When promoting brands, the promotion effect of soft articles is the best!

So as a micro-business, what skills do you need to pay attention to when writing soft articles?

1: If the title is good, customers will chase after it

First of all, we can according to our own product requirements Find the keywords in the Baidu search drop-down box and Baidu recommendations to piece together the content you write, and control the number of words to 8 to 15. This can be used as the title of the article

The format of the general title can be:

How much do you know about the 4 frameworks for writing articles for digital micro-business?

How about question-based micro-business? Learn to write soft articles?

Exaggerated type 99% of micro-business people don’t know the secret of writing articles.

Nowadays, there are many articles on the Internet and the information is exploding. Only if the title is attractive enough can it attract others to click and view.

2: The framework of the article must be clear

The content of the article is about your own or your own experiences that can resonate. Write whatever comes to mind when you first start writing, and sort it out later.

Generally, when writing, I write around four points, namely: pain points, benefits, process, and finally some temptation.

1 Write about pain points and gain resonance

Your article has touched his pain points, and he will naturally want to read and learn. That’s the pain point of writing. I wrote about the weight loss products I bought and my body was ruined by them. Instead, my body became swollen

2 Write the benefits and show the vision

Describe the benefits that can be obtained by doing this and stimulate the other party's willingness to act. Then let’s talk about weight loss. After using a certain weight loss product, the effect is good. I have lost weight, look good, have suitors, and no longer feel inferior. Then I will give a comparison picture.

3 Write the process and guide the operation

Teach others how to do it step by step, which will naturally increase the fan loyalty. You can write about how you found this product. The process could be introduced by a friend, something you saw online, etc.

4 Write about temptation and help spread

After writing, write at the end of the article. If you find it useful, please forward it to your circle of friends. This will give your articles more exposure. Or forward it to your circle of friends and take a screenshot to receive XX methods, techniques, e-books, etc. For example: Reprint this article to your circle of friends and send me a screenshot, and I will teach you what are the best channels for publishing articles after writing a novice micro-business.

3: WeChat business soft article content writing management

1 Writing method Sharing value

is to write dry information, write it all and share it with others to provide value. And if Xiaobai has a problem, you can just throw the article to him and save time together.

2Write a story and tell about success

Telling about the success of elite agents will make the person written about it very happy, because it is an encouragement to him. Anything that is not written will be pursued as a goal, which can drive agent enthusiasm.

3Write about yourself and lead by example

What do you do every day, what problems do you help the agent analyze, and the team’s future plans. Others will think after reading it, the boss is so awesome and still works hard, below The agent should try harder.

Remember: Every story about an agent can be used to close the next agent. If you really have nothing to write, just go online and buy a few micro-business books, find the essence and summarize them. There are many techniques for writing articles, but no matter how many techniques there are, they are not as good as these three. This is a real skill.

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