Tutorial for newbies to micro-business (1): 14 traffic-draining methods that newbies to micro-business must know

1. Mutual promotion

I would like to mention a concept here, WeChat’s new rules. The interpretation of the new regulations is this: public accounts are not prohibited from pushing each other. The WeChat team stated that it does not ban all public accounts from promoting each other. What is prohibited is the recommendation of public accounts that is based on the exchange of interests and has a malicious marketing nature. So here is a suggestion for everyone to learn a strategy when recommending, which is to recommend more people, such as weekly character interviews or micro-character lists. Play something new and don’t just keep advertising.

2. QR code

In WeChat, users can add friends and follow corporate accounts by scanning the QR code to identify their identity. Enterprises can set their own brand QR codes, use discounts and offers to attract users' attention, and develop O2O marketing models. Under normal circumstances, you have to know that even if you put a QR code, there may not be many people scanning it. What should you do at this time? The way is to set up interactive links or discounts to make others become your fans.

3. WeChat Recruitment

You are no stranger to recruitment. I have encountered such a situation. Is there any A few companies have achieved a lot through WeChat recruitment. Including drainage, of course. You know the specific matters, so I don’t want to go into too much detail.

4. Use the WeChat open platform

Application developers can access third-party applications through the WeChat open interface, and can also The application's LOGO is placed in the WeChat attachment bar, allowing WeChat users to easily call third-party applications during conversations to select and share content.

5. Location signature

WeChat also combines the LBS function. In the "Friends" tab of WeChat, there are A "View nearby people" plug-in, users can find WeChat users near their geographical location. In addition to displaying basic information such as the names of nearby users, the system also displays the contents of the user's signature file. Merchants can also use this free advertising space to promote themselves and even advertise.

6. Wenku Drainage

You should know Baidu Wenku or Docin. If you know, you can post more articles to share. . Of course, this is not just a library, you can also share it in forums or professional websites. This makes it easier for others to divert traffic while reading the knowledge.

7. WeChat big data

The mention of WeChat big data has two meanings, one is fan data. The second is customer relationship management. One is to attract fans, and the other is to manage fans. Because you have to know that if you don’t manage your fans effectively after you attract them, they will definitely leave you, and then you will sigh alone, leaving you with loneliness and hatred. When it comes to attracting fans, let me introduce you to a few simple and effective methods.

Tip 1: Recommend by friends. Usually if you want to add others, many people won't pass. At this time you can take a simple method.

Tip 2: Recommend yourself. The usual technique is five words: I am your fan. After all, you were playing on WeChat, and suddenly one day a fan came to you, and you added him without hesitation.

Tip 3: Envy, jealousy and hate type. The usual approach is: You are so handsome! you are pretty! I've seen Canucks like you there.

Tip 4: Circle type. The usual modus operandi is: I saw you last at a conference, etc.

Tip 5: QQ membership. Why do you want to become a member? Because you can clone your friends, you know.

8. Tencent Tools to Drain Traffic

It is worth noting that media can place advertisements at the bottom of their subscription articles to promote products. Promotion, advertising sales and other operations. What I want to mention here is that you can cooperate with Guangdiantong, or use the newly launched QQ WeChat marketing tool to attract traffic. In addition, there is Tencent Paipai’s WeChat store. You can attract traffic after opening the store.

9. Weibo

About Weibo traffic, there is not much to say about this.

10. QQ Space

When it comes to QQ Space, many people don’t think it is. What I want to say here is that if you use it well, it is also a very good traffic drainage method. I have witnessed more than a dozen cases where QQ space was used to sell products. The method is to share the logs of QQ space to WeChat. Of course, your logs must be very classic. It can also be described in two words: refined and secluded. Of course, a reminder here. That is, you have to open the permission to read your QQ log, otherwise your friends will not be able to open it. Second, it is recommended that your space be certified.

11. Micro video, live broadcast

When it comes to micro video, many people also ignore it. When it comes to micro videos, many people just feel that they don’t play them often. In fact, if you learn to play them, you will find that they are a better tool for attracting traffic. For example, you can take a funny video of your product or product display on it, and the important thing is that you can share it in Moments or Weibo. I suggest you go play it. If played well, of course the effect will be no less than that of a micro-movie.

12. QQ group

You must know about QQ group, but you don’t know about group square and group space. Let me introduce it to you here. Group Square is an updated version of the group forum section in the original QQ group space. To put it bluntly, the predecessor was Group Forum, and the updated Group Square can be said to be a miniature forum.

13. Content drainage

Needless to say, you need to play planning, event marketing, and the most important thing is to play There are tricks, you know. Because the most popular thing in the circle of friends now is the dissemination of content.

14. Public Account Drainage

The real value of public accounts. Customers are like schools of fish. You want to sell your products. To go out, you must have your own "fish pond" - it is equivalent to your "customer database". The more customers you have in the database, the easier it is to sell. Therefore, the real purpose of the official account is to act as a "customer database". According to my calculations, a following member of a public account is equivalent to 100 yuan, so once you capture 100,000 accurate "members", you will earn at least 10 million a year - no matter what products you sell. , most industries have similar rules. Remember: "The customer list is your deposit, and the official account is your small treasury." Of course, many people do not have the ability to build an official account by themselves, so they must learn to leverage it. , advertising on platforms that have been established by others, but this only requires money!

Use activities, public relations events and other means to naturally spread the information with the help of interpersonal networks and circles of friends. As long as the information spreads, your public account will naturally gain a large number of customers. This is the most effective and hidden "customer multiplication system" - there is endless "news" for anyone and any industry. There are endless “events” for us to create and spread. As long as you master the “event” planning model, anyone can easily achieve automatic doubling of customers... which is the ultimate meaning and final implementation of traffic. .

In fact, no matter which method you use, you can attract fans. The question is whether you implement it! This is the key to success! ! ! People only admire the beauty of the successful flower, but they don’t know that its buds were soaked in the tears of struggle and the blood of sacrifice. Of course, today’s micro-business is no longer the original micro-business! Although more and more people know about micro-business, there are even more people doing it. It is much more difficult for all newbies who want to buy products or recruit agents than before. I hope everyone is mentally prepared!

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