Micro-business tutorial: How to start a micro-business?

Micro business tutorial: How to start a micro business?

Wechat business, this emerging term, is now subject to controversy. Those who oppose it say that it has a short life, and those who support it say that it is a subversive of traditional e-commerce. What is Wechat business? Based on my own understanding of marketing and micro-business, the author will explain in detail what micro-business is about and how to make micro-business that makes users love it.

When it comes to micro-business, we must mention direct marketing.

Direct marketing, that is, "direct response marketing" aims at profit and publishes offer information to target market members through personalized communication media in order to seek a direct response (inquiry or order) from the other party. social and management processes. Micro-business also allows businesses to directly contact their target users and sell products through targeted guidance to users.

The advantage of this model is that it directly faces users and can provide targeted solutions to the different needs of target user groups, thereby better guiding users to complete transactions. As for traditional image advertising, this method of promotion is often not very targeted. There is a saying in the advertising circle for this reason: I know half of my advertising is wasted, but I don’t know which half is wasted. The one-to-one service feature of direct marketing makes the effect of its marketing activities measurable.

Many of the promotion methods we know use this model, such as: telemarketing, mass text messaging, mailing lists, direct mail, personal blogs, Weibo. Many people collect users and then directly Marketing to users. It can be said that the above methods are the predecessors of micro-business, but the platforms used are different.

Why was there no micro-business before, but now there is?

Telemarketing, mass text messaging, and direct mail all cost money;

Mailing lists and personal blogs all require a certain amount of technical content;

WeChat When blogging was more popular, it was mainly on the computer side, but a large part of the population rarely used computers;

WeChat is mainly aimed at mobile phone users. With the development of technology, the price of smartphones is getting higher and higher. The more civilians become, many people may not have computers, but they will definitely have a smartphone.

And with the increase in competition in the commercial market, merchants have also reduced the volume of shipments in order to increase shipments and promote their products through more channels.

Nowadays, people are receiving more encouragement from the media to encourage consumption, as well as incentives to start a business. Many people want to find something that can make money.

At the same time, for micro-business, in the early stage, as long as you know how to use QQ, WeChat and other chat tools, you can run this business.

Therefore, more and more people are joining the ranks of micro-business.

Why do so many people criticize micro-business?

Many people who are doing micro-business now are a group of people who don’t understand the Internet

1. The author has not studied the original method of doing micro-business, but now almost all those doing micro-business There are more than a dozen product updates every day.

Their point of view is that if you don’t distribute products, how will people in your circle of friends know what you sell. My boss did this, and if he could sell it, I would definitely be able to sell it if I did it. Unexpectedly, this method has already annoyed my friends. Add WeChat: 895015299 Join Kasi Team

2. There is also the user group. Many of the newbies in WeChat business have never done business, that is, they just started it with passion. Their initial user group is only People in my original circle of friends, so I recommended it to them. However, as far as I know, some of their friends, although they are a little annoyed by their posts, still support them in doing micro-business. Of course, this is a person with a relatively good relationship. For people with a very ordinary relationship, I will start to scold them and eventually block them. But novice friends don’t know how to find target users, so it feels like they are selling goods to friends and making money from them.

3. There are also agents for micro-business. The advantage of recruiting agents is that more people can be available to help merchants sell goods. But because most of them are novices, it is difficult to sell the goods after they get them. In the end, they keep the goods for their own use, and whatever they sell is supported by their friends. So it gives people a feeling that they are trying to push the goods to lower-level agents instead of selling the goods to real users.

Wechat business needs to return to rationality and truly be user-centered.

How far can micro-business go? Many people who are not optimistic about micro-business think that micro-business is short-lived and is just a business freak born in this environment.

However, as more and more business professionals enter, the industry is becoming more standardized and more user-centered.

Let’s talk about WeChat first. WeChat is a very good CRM software. Through WeChat, we can better maintain our users, and WeChat is still free to use.

What we need is to make good use of the WeChat CRM function and conduct an in-depth analysis of users’ interests, hobbies, psychological commonalities and needs. Then, based on some common points of the target users, we continuously provide value, interact with users, build user loyalty, let users trust us, and finally continue to purchase our products.

For example: Many users of facial masks love beauty, fitness, travel, have strong curiosity, need leisure and entertainment, like to pay attention to some gossip, and are interested in some handmade products in life, etc. wait.

Then when we arrange the release of updates, we must focus on some of the points mentioned above and release some interesting updates every day, such as: the food you need to eat and what you need to do to stay in shape. Movement patterns. Like making some free face masks using vegetables. There are also some gossips about entertainment stars and so on. All these can make your friends like you, think you are an interesting person, and then like you as a person, making it easier to make a deal with you.

What should a real micro-business do?

First analyze your own competitive advantages and what are the selling points of your products, especially the selling points that can impress users and that your competitors do not have. Also, if the products are relatively homogeneous, what kind of services can become your own advantages, etc.

Then find the target customers, analyze in detail the users of products of the same industry that are similar to your own products, and then analyze the users who have purchased your products before to understand who the users are and what their interests and hobbies are. After understanding these, it will be of great help to create attractive advertisements and publish news with good guidance effect.

After that, it is the gathering place for users. Know where the users are, contact them online, offline, and in different places. Find the place with the highest input-output ratio, or specialize in one way to reach yourself. users and turn them into your friends.

The last step is to post updates as customer service to guide users to complete transactions.

What should a newbie in micro-business do?

Because many novice micro-business people really only know how to use WeChat and QQ. They don’t know anything about users, products, or promotion, and they don’t know where to learn about it. Therefore, when looking for a home, you need to find a superior agent who can provide you with professional training, preferably the kind of training that can be tailored to your situation and make you feel that you are constantly improving. Because some merchants only provide one-time training, and then let the agents learn and practice on their own, and the merchant will no longer interfere. However, many novices cannot accept so much knowledge at once, and many people do not like to learn. Therefore, a staged training that allows you to continue learning and makes you feel that you are making progress is especially important for novice friends.

Learning is very important. Although the threshold for micro-business is low, it is not that easy to do well. You need to have certain professional knowledge and skills. Of course, after you find the right teacher, these can be done quickly Learned.

The things you need to learn include product knowledge, understanding target users, and then learning promotion knowledge, as well as dynamic publishing and interaction knowledge. In the early stage, don't think about being able to sell a lot of goods instantly and make a lot of money. Instead, improve your own abilities first. When you can add 100 precise target users a day, and at the same time you can guide them well dynamically, and there is a certain degree of trust between each other, then selling products will be a matter of course.

There are many imperfections in micro-business now, but this model has existed for a long time. I believe that with the development of mobile e-commerce, micro-business will become more and more standardized. It is not necessarily They are disruptors of traditional e-commerce, but I believe that micro-commerce will definitely occupy a place in the field of mobile e-commerce in the future. .

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