There are so many people doing micro-business, how can you make customers trust you?

Let me ask you a question: As consumers, what are the prerequisites for us to decide to buy a certain product? Is it out of knowledge and trust in this product?

Similarly, if we want to do a good job in micro-business, we must learn to build trust with customers, so that customers can trust us and our products.

But trust is not so easy to establish. Today I will discuss with you [How to build customer trust efficiently and quickly]

1. What are the prerequisites for the transaction?

1. Precise customers: desire to buy, right to buy, purchasing power

2. Trust: from stranger to familiarity, from resistance to recognition, from rejection to taking the initiative to pay

3. Value: What can we bring to customers? What can your product bring to customers? Why should customers buy your product? The final analysis is whether the "service" is worth the money!

2. What is trust

In social sciences, trust is considered a dependence relationship. Luhmann defined trust this way: "Trust is to simplify the cooperative relationship between people"! Trust has five dimensions: integrity, responsibility, ability, communication, and restraint.

#As for us, if we want to gain a person’s trust, sometimes it takes a year or even several years. And sometimes it only takes a few minutes, or even a few seconds. Why is the gap so big? It all depends on our service. We often say this: "First-class micro-business relies on the trust of customers." It can be seen that establishing a trust relationship plays a vital role in our sales. So, how do we build bridges of trust? What are the prerequisites for building a bridge of trust? This is also our theme today!

3. What are the prerequisites for building a bridge of customer trust?

1. The first impression you give each other when you meet for the first time

This is also what we often call love at first sight in the relationship between men and women. We have to go through several Let customers remember you, get to know you, and even fall in love with you in seconds. This is also the rule of creating self-media that we often tell you, through avatars, personalized signatures, album covers, names, friend circles, etc.!

2. Change of mentality - think about customers and help customers

We want to have a never-ending love with our customers, be brothers and sisters , be lovers! We need to know how to observe words and emotions, we need to understand what customers’ needs are, and then help them choose products that truly suit them. Instead of blindly promoting how good our own products are, we should put ourselves in the shoes of our customers, think about the problem, and meet their needs as much as possible.

3. Know yourself and the enemy, and fight a hundred battles with no end in sight

Many times, our chat ends as we chat, why? Because we don’t understand each other, we have nothing to talk about, we are out of words! Then, we must be good at finding common topics from each other and eliciting topics, which will trigger a sense of closeness. We must learn to actively look for topics, and cannot just sit back and wait for others to find you!

Example:

1. What is the mother most interested in?

Children, family, happiness

2. What do unmarried women care about most?

Future husband, cosmetics, clothing, beauty, maintenance

3. What do men care about most?

Beauty, career, making money

4, Belief

To make products, we must have enough understanding of our own products and companies. When we meet customers, we can Solve problems for customers and serve customers from the bottom of your heart, rather than dealing with customers and hastily!

4. Several techniques to effectively build customer trust

1. Be an expert

What is an expert? First, let’s ask, how much do you know about your product knowledge? Is it 10% or 99%? As sales staff, we must understand more than 90% of the products, companies, brands, after-sales services, etc.!

We want to be an expert, solve customers' doubts, provide high-quality services, and maximize customer interests!

Why do we habitually go to the doctor when we are sick? It’s because they are experts and we are just routines. Therefore, we must also be experts and let customers trust us unconditionally. Only in this way can we be considered successful. !

##2. Be able to speak and praise

Speaking is an art. Some people can talk the dead into life. Some people can talk about the living. Damn, that's the difference! Praise should come from the heart. We should not be perfunctory to customers, let alone give the same compliments. We should pursue being different and have our own characteristics!

Example: When you praise a very elegant woman, others will say, Ms. so-and-so, you are so beautiful, so beautiful! This kind of praise seems pale and feeble. If you say this: "Ms. so-and-so, I really like your bright eyes. They are so beautiful and make you look very energetic and energetic." Everyone thinks so Think about it, is the second one more satisfying? This is the charm of language, so speak skillfully and praise skillfully.

3. Learn to listen

A good salesperson must be a good listener. There is such a formula: 80% listening + 20% talking (80% asking + 20% answering) = sales. This shows the importance of listening. We You can often ask questions and let the other person answer the question himself, and we can then solve the problem for him! What customers want is not products, but what kind of pain can be solved through products and what kind of results can be achieved!

Example: Why do women need to maintain their health?

We would say that for the sake of beauty and to be more confident, in fact it is not only these, but also the origin of happiness.

Let’s assume this scenario: There are two women, both 30 years old, but one knows how to take care of herself and looks 20 years old, while the other one doesn’t. He was 40 years old. When these two people met, at the same time, a handsome guy walked over from the opposite side. Let's think about it, who is the handsome guy looking at? ? ? The answer must be 20 years old, right? So why is there such a gap? It’s because she knows how to take care of herself, how to love herself, and how to spend money for herself. Next, we can let the customer think about it, whether she would rather be a 20-year-old or a 40-year-old. Woolen cloth? You must be 20 years old, right? So what’s the secret of being 20 years old? Then you can enter the product...

4. Don’t attack your competitors

There is a saying that goes like this: "Peers are enemies." But no matter what, we must first be a warm WeChat business. We cannot improve our own products by attacking the opponent's products. This will not only have no effect, but will It will have the opposite effect and make the other party think that our character is not good. As long as we are labeled with words like "poor character", do you think the other party can still buy things from you? It can't be right! So, we just need to keep our heart!