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35 SEO experiences from 10-year SEO workers

伊谢尔伦

Nov 23, 2016 am 09:58 AM

seo

It seems like yesterday when I first started SEO, but I’ve actually been doing it for a full decade. Ten years is a long time, and even though things have changed, there are some time-tested lessons I’ve learned that I decided to share with you so you don’t make the same mistakes.

35 SEO experiences from 10-year SEO workers

　　1. No guarantee

　This is not the first thing I learned, but it is certainly one of the most important in SEO. SEO, like many other areas in life, is not guaranteed - ever. No matter what miracles you perform, you are not guaranteed to rank at the top of search engines, especially over time. The reasons are complex - like algorithm changes, competitor attacks, or simply because your site's content is getting old, but the consequences are the same - you can never guarantee your ranking.

　2. You need a lot of patience to achieve results

　The second most important lesson is that SEO is definitely not a get-rich-quick project. In order to achieve results, in addition to SEO skills, you also need a lot of effort and patience (and a lot of time cost), but the results may never come.

　　3. Link building grows at a slow rate

　 Backlinks may be the backbone of SEO success. You may be tempted to rush backlink building, but this actually doesn’t help. As I mentioned earlier, in SEO you need a lot of patience and time. The same is true in the construction of external links. You need to build a plan to grow your backlinks slowly, or even better, at a steady rate of growth rather than rushing to build a lot of backlinks all at once.

　4. One quality backlink is worth more than 100 spam links

Another valuable lesson - a single quality backlink from a reputable, relevant, high-ranking website is far better than 100 spammy links. This is after the Google Penguin algorithm and Baidu Luoluo algorithm were updated. Spam links not only lost their effect, but may also bring punishment.

　5. Don’t get a ranking for a bad product or service

　If your customer plans to make some products or services that are not very good, then you must learn to say NO. Otherwise, you will see angry netizens on the Internet bringing you unexpected negative publicity.

　6. Content is King

　 Simply put, if you don’t have good content, then you are just wasting your time and money.

　7. Don’t hurt Meta tags

　 When I started doing search engine optimization ten years ago, meta tags were much more important than they are now. However, the meta tag is still not outdated, especially the

tag, so just in case, you have to write your title well. 　8. The success or failure of keyword research 　The research on keywords in SEO optimization has not changed in the past 10 years, or more accurately, choosing wrong or correct keywords has not changed. This is why keyword research is very, very important. If you don't do this correctly, all your subsequent efforts will be doomed to failure. For optimization you need to choose the right keywords, not keywords that have a lot of search volume but don't generate conversions. 　9. You can’t go anywhere without the right tools 　Search engine optimization requires the use of many tools. If you don’t have the right SEO tools, you will get wrong feedback, which is a tragedy. 　10. Websites for niche products/services 　If you have 10 industries that you want to cover, then build 10 separate websites instead of putting all the content on a single website. 　11. Fast or fail 　SEO is very dynamic. You have to be fast or you are doomed. This is especially true when there are major algorithm updates, because if you don't act quickly, you'll see how your rankings drop in the blink of an eye. 　12. You can’t just rely on search engine optimization 　SEO is a very powerful traffic portal, but you can’t do it alone - you need PPC, social marketing, etc. It's this combination that can help you achieve real success and make your website the most profitable. 　 13. Adding keywords to an old domain name or domain name will not save you 　 Adding keywords to an old domain name or domain name is indeed helpful for your optimization, but when you do not have good content and high-quality backlinks, then They can't save you. 　14. Always monitor and measure 　When you don’t know what your results are, then everything you do is just guessing. That’s why you always need to monitor your results and work on getting rid of those sites/projects/keywords that are underperforming. 　15. Don’t worry about the bounce rate being too high Bounce rate is not directly related to search engine optimization results, but when users leave your website soon after coming to your website, this is a bad symptom, indicating that they did not find what they were looking for. This is a loss for the site, so try to keep your bounce rate down. 　16. Multiple long-tail keywords can be implemented 　 Long-tail keywords are very good, because they greatly reduce competition, and higher rankings are easier to achieve. Maybe your long-tail keywords won’t get as much traffic, but in terms of ROI they beat popular keywords that struggle to rank well. 　17. Black hats need to be avoided 　I need to say why? Search engines are not stupid, and black hat tricks are often easily discovered. So don’t become an SEO criminal! 　18. Google or Baidu are not the only search engines 　 Google has the largest share in the world, and Baidu has the largest share in China. But other search engines may bring good clicks, such as bing, 360so, and other less competitive search engines, and you can get a good ranking. 　19. Decentralize your SEO strategies 　Keyword ranking position and high-quality backlinks are the core of SEO, but there are many other strategies. For example, you may want to add social media marketing to the mix. 　　20. Drop losers fast SEO success takes time and patience, but it’s never an obvious job from the beginning. The best you can do is drop losers fast. This applies to projects as well as clients. There is no point in waiting and you will lose more, so terminate a failing project as soon as possible. 　21. Find a good hosting provider 　This is another very, very, very important lesson. Colocation is getting cheaper these days, so there's no reason to put up with an unreliable provider. When your hosting is having issues, bots can't crawl your site, and even worse, when users click on your results in the search rankings, they can't access them, which results in huge money and image losses. loss. 　22. The purpose of SEO is conversion (ROI), not ranking itself 　Good ranking may make you self-satisfied, but if you don’t get a good conversion and a decent return on investment, then this is not Purpose, after all, the money we make from a website is the most important thing, isn’t it? 　　23. Learn as long as you live 　 This applies to many areas in life, especially in SEO, things Often changes quickly. If you want to survive, you need to keep learning new or better ways. 　24. Learn Marketing, Website Design and Development 　 SEO is powerful, but when you use it as a marketer, web design and web developer, it can help you get the big picture. No one is saying that you need to be a world-famous marketer, designer or developer, but you do need to have at least a basic understanding of all three. 　25. Search engine optimization is a team game 　SEO is not a lone wolf. You need to work closely with editors, designers, developers, product managers, etc. or you can do it all yourself, but it takes a long, long time and you're better off hiring a professional. 　　26. Don’t forget redirects and 404 errors 　Redirects and 404 errors are often forgotten, but if misused they can cause great harm to your website. So please take the time to check for redirects and 404 errors. 　27. You need to think for yourself 　You need to learn from the best, but this does not mean that you should blindly follow the advice of SEO experts. Even if they are not trying to mislead you. Just because a site is successful is their work, it doesn't mean you will be successful in the same way. 　28. Your competition is your best teacher 　 Your competition is one of your best teachers. Just analyze what they did and you will learn a lot. 　　29. Don’t be addicted to data 　 Data will give you direction, but don’t let them lead you throughout your life. Page ranking or other rankings are just numbers, and there is no benefit in indulging in them. ROI is more important, so if your ROI is still good, then everything is fine. 　30. You cannot use the same SEO strategy for different types of websites 　An e-commerce website and a company website are very different. You need to consider all of these differences and use different SEO strategies. 　31. Everyone can be big on the Internet 　 Even if you are a small company, you can still get better rankings than the big guys. 　32. Your ranking won’t be too good 　No matter how good your ranking is, there is always room for improvement. For example, if you rank well for a given keyword, you can try some related keywords that you are not currently very good at, 　33. Don’t be a slave to work 　Search engine optimization can be addictive, especially when you see the results. However, it is not good to be a slave to work. You need to live your life and know when to stop. Not only is it good for your health but it will also increase your productivity, so always plan a few days away from the computer. 　34. Be sure to fill in your <alt> tags</alt> 　 Tags are sometimes overlooked or left blank, but they are also important. Especially for photo sites, such as e-commerce sites or image galleries. If your competitor tags are all left blank, your efforts to fill them in will be a huge advantage to you. 　 35. You’d better not want some customers 　 The unpredictability of SEO is even scarier than waiting for customers. If your clients are not familiar with the details of search engine optimization and want to achieve the impossible, such as ensuring rankings, then you'd better say goodbye to such clients.

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