How to send mass advertising emails to members without being treated as spam?

Reply content:

Advertising emails are not the same as spam, especially when sent to members in bulk. If the effect is good, it can not only achieve the purpose of widespread advertising, but also play the role of communicating with users and increasing user stickiness.

As for how to prevent emails from being considered spam and achieve good results, there are the following points to note:
1. First and most importantly, the content of the email must be of high quality , if the form of the email is rough and the content is worthless, it will definitely not achieve the advertising effect, and may even be complained by users;
2. Secondly, it is technical guarantee. For example, you need to choose a high-reputation option. IP sending, ESP whitelist filing, sending frequency control, etc., these can all be achieved by choosing a good email sending service;
3. Finally, there are some email sending tips , which requires long-term exploration, such as surveys on user habits, surveys on the best time to send, etc.

Recently, Sohu launched SendCloud, which specializes in sending triggered emails (including registration activation emails, password retrieval emails, etc.). It will also send newsletter emails (no advertising emails) in the future. It is under internal testing. You can apply for trial~ Advertising emails are not equal to spam emails. Take NetEase mailboxes as an example. If you add AD, you can enter the advertising mailbox, but if you don't add AD, it will easily enter the spam mailbox. There will be a new email notification when entering the advertising mailbox, but there will be no new email notification when entering the spam mailbox.
To reduce the number of emails entering the spam mailbox, you need to start with the title and content of the email, avoid some commonly used words that violate spam rules, code design specifications, etc., understand the rules of the ISP for receiving emails, and follow their rules for delivery. Don't disregard their rules for the sake of your own quantity. Also include an unsubscribe link in the email content to make it more standard. Don't talk about sending it to members. I just want to send advertising emails. Let me give you some useful information! The main technology of the spam filtering system is the Bayesian algorithm. To prevent the emails you send from being judged as spam, please prepare more different email contents. Write neatly, don’t leave a website address or pictures, leave a landline number for your phone number, and leave it different each time. Let’s briefly talk about the principle. The Bayesian system analyzes your emails and proposes ten key contents. Some content is a plus and some is a minus. If there are too many deduction items, it will naturally become garbage. Of course, there are actually more techniques, such as contextual semantic analysis. Just send an email to avoid points deductions. Write the email in normal language. Don't imitate those people who sell invoices and write some strange characters. The system can't read your language and it's just garbage. Websites, pictures, and mobile phones are all minus points. Try not to. Any cheap and replaceable contact information is a minus. Such as qq, email, etc., please understand carefully! The filtering system is not a simple black and white list of keywords, nor will it directly judge it as junk just because you wrote the word "invoice". Don't believe in any tricks and don't be clever. Those tricks are all deceptive. Programmers who write filtering systems are no stupider than you! What unsubscribe link should be added? Still legal? specification? This is in China, with Chinese national conditions, who cares about that? Adding this is an insult to the programmer's intelligence. In any case, emails are ultimately meant for people to read, so how can a machine stop them? To deal with the Bayesian filtering system, please start from my thinking. I wish everyone a happy advertising! Know how to promote customer QQ