一般在品牌商标(Logo)使用规范中,都会对颜色、书写字样或留白等细节提供详尽的说明,其中最被使用者熟悉的「标准色」就是设计里相当重要的一环。所有品牌都会有其最常使用的颜色,而这颜色通常会被用户记忆在脑海里,例如 Facebook 的蓝色、Yahoo 的紫色、Spotify 的绿色等等,虽然大略知道这颜色,却很难准确说出它的色码(只有设计师才有这种天赋吧!),如果需要时该去什么地方搜寻呢?
国外有个名为 BrandColors 的网站收集了世界知名品牌、企业公司、网络服务使用的标准色,内建搜寻查找功能,还可以一键显示该颜色色码 HEX 值,并勾选你需要的品牌颜色来把色票文件快速下载到计算机里,支持 ASE(like ACO)、SCSS、LESS 和 CSS 格式。
虽然工作上几乎不会用到这些数据,但也很好奇地在这网站逛了一下,发现很多网络服务都与蓝色脱离不了关系(看起来特别具有科技感?),如果你的工作会需要和颜色长时间相处,那么 BrandColors 也许是个寻找 配色 灵感的好地方。
关于HEX 和RGB 的转换,参见: http://imgk.zol.com
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BrandColors
STEP 1
前面提到的 Dropbox 使用的蓝色为 #007ee5 ,还有三个使用浅灰色、淡灰色和深灰色的颜色代码,这蓝色是不是看起来非常熟悉呢?
STEP 2
Samsung 三星的品牌颜色竟然有十二个这么多,我倒是对于它们 Logo 所使用的宝蓝色较有印象,如果没记错的话应该是第一个颜色。
STEP 3
Facebook 使用的品牌标准颜色为 #3b5998,就是 Facebook 网站上方那条工具栏的颜色啦!大家每天在看应该都非常熟悉,但大概很少人会知道它的 HEX 色码值。
STEP 4
在勾选品牌后,从网站右上角可以选择要下载的色票格式,BrandColors 会将你所选取的颜色代码通通打包让你下载回去。另外,网站还很佛心的提供所有的色票档案,从网站左上角可以一次下载全部。
如果你需要这些颜色的 Photoshop .aco 档案,在 Dribbble 上已经有设计师将它做好释出了,可以至该网页免费下载、获取。
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原文地址: free.com.tw
【优设网 原创文章 投稿邮箱:2650232288@qq.com】

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