What is the difference between H5 and mini-programs?
H5 obtains traffic through content distribution platform, advertising delivery, QR code and link sharing; mini programs obtain traffic through WeChat portal, H5 traffic, QR code and keyword optimization.
Differences in traffic acquisition methods between H5 and applets
As common application forms on mobile terminals, H5 and mini programs have obvious differences in traffic acquisition.
H5
- Content distribution platform: publish H5 pages through social media (such as WeChat, Weibo), search engines (such as Baidu, Google), news websites and other platforms to obtain traffic.
- Advertising: Use mobile advertising platforms (such as Baidu Mobile Alliance and Tencent Guangdiantong) to place advertisements to attract users to click to visit the H5 page.
- QR code: Generate QR code and display it through offline activities, prints, etc., so that users can scan the QR code to access the H5 page.
- Link Sharing: Share the H5 page link to social platforms or other channels, and obtain traffic through active sharing among users.
Mini Program
- WeChat portal: Promote through WeChat official portal (such as WeChat search, WeChat group, mini program list) to obtain traffic within the WeChat ecosystem.
- H5 traffic: Embed applet card or link in the H5 page to guide users into applets.
- QR code: Generate a mini program QR code and display it through offline activities, prints, etc., so that users can scan the QR code to access the mini program.
- Keyword optimization: Optimize keywords for mini programs, improve ranking in WeChat search, and obtain traffic.
Summarize
The traffic acquisition of H5 mainly depends on external platforms distribution and active sharing, while the traffic acquisition of mini programs mainly depends on promotion and keyword optimization within the WeChat ecosystem.
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