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HomeWeb Front-endJS TutorialWhere exactly is the Baidu search result summary extracted from the web page?

Where exactly is the Baidu search result summary extracted from the web page?

Discover the source of Baidu search results summary

In search engine results pages (SERPs), web page summary usually helps users quickly understand web content and decide whether to click to access. Many people think that the summary is taken directly from the title or body of the web page, but this is not always the case. This article will explore the source of the summary information in Baidu search results, especially the red box content in the picture.

The user-provided pictures show that the content in the red box is not the title or text content of the web page, but the name of the external link site. Therefore, simply modifying the web page <title></title>标签或正文内容,并不能改变搜索结果中红色方框的显示。

一般情况下,百度搜索结果摘要主要来自网页的<meta name="description" content="...">标签。该标签中的内容被视为网页的简短描述,搜索引擎通常优先使用它作为搜索结果摘要。

然而,本例中的情况有所不同。红色方框内容很可能并非来自<meta name="description">标签,而是来源于外链站点信息。这意味着,仅修改网页自身内容可能无法修改搜索结果中红色方框的内容。 要修改该部分内容,需要联系并修改相关外链站点的设置。

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