Google's AI Overviews are now available in several new European countries. This expansion follows a broader rollout earlier this month and last October, bringing the total number of supported countries to over 100.
Google Search now features AI Overviews in the following EU regions:
- Germany (German and English)
- Belgium (English)
- Ireland (English)
- Italy (Italian and English)
- Austria (German and English)
- Poland (Polish and English)
- Portugal (Portuguese and English)
- Spain (Spanish and English)
- Switzerland (English, French, German, and Italian)
While not all EU countries are included yet, Google considers this a significant step towards broader regional availability. (Credit to AdRelevance for the initial discovery.)
Impact on Businesses: The ongoing evolution of AI in search engines like Google necessitates monitoring the effects of features such as AI Overviews. Businesses should assess how this expansion affects their brand visibility, click-through rates, and impressions within Google Search results. Remember, AI in Search is constantly evolving.
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