Marketing Campaign Guide: Two Point Museum

In Double Point Museum, successful marketing activities are one of the best ways to attract more tourists, increase donations and increase the popularity of the exhibition. To run a thriving museum, you must use the marketing room to attract the right audience.

How to start a marketing campaign

• Build a marketing room

  • Each marketing room can only run one event at a time.
  • More rooms mean more activities, but also higher costs.

• Hire or train a marketing assistant

  • Some assistants have marketing skills from the start, but most require training.
  • The higher their skill level, the better the activity effect.

• Select an activity type

  • Visitor Activities – Attract more tourists or target specific types of tourists.
  • Subcategory Events – Increase the popularity of a group of exhibitions.
  • Exhibition Activities – greatly increase the popularity of specific exhibitions.

• Setting a budget

  • Basics ($5,000) – Smaller impact.
  • Standard ($7,500) – Medium impact.
  • Fine ($10,000) – Great impact.

• Decide whether to automatically renew

  • If selected, the event will be automatically repeated after the end of the event (as long as you can afford it).

Best marketing strategy

• Carry out activities that meet your own strengths

  • If you have a lot of space exhibitions, start a space-themed event to increase popularity.
  • If you have a lot of interactive exhibits, target the family because the kids love them.

• Use visitor activities to increase traffic

  • If your museum is difficult to attract tourists, tourist activities can increase passenger flow.
  • Choose activities that attract visitors that match your exhibition (for example, knowledge-based exhibits attract professors).

• Don't waste money on basic museum activities

  • If there is no ongoing activity, the marketing room will run a free background activity with the same effect.

• With the development of museums, upgrade marketing

  • Once you have multiple marketing rooms, you can combine the activities for the best results.
  • Try running both tourist events and themed events to get huge tourist growth.

Final Tips

✔ Check your budget – Marketing is powerful, but running too many activities will drain your money. ✔ Use hot exhibitions – Events work best when your museum already has great attractions. ✔ Pay attention to donation – More tourists don’t always mean more money – make sure the tourists are satisfied enough to donate.

Using the right marketing plan, your museum will be packed with exciting visitors – and their wallets!

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