4 ways to keep newsletters from destroying your inbox

Newsletters are a great way to stay informed, but too many can overwhelm your inbox. This article offers four strategies to manage your newsletter subscriptions effectively.

1. Harness the Power of Email Filters:

Most email providers offer robust filtering capabilities. Leverage these to organize your newsletters. In Gmail, for instance, open a newsletter, click the three dots, and select "Filter messages like these." Outlook and iCloud offer similar functionality (look for "Create rule" or "Add a Rule" respectively). You can then direct newsletters to a dedicated folder, apply a label, or even star them for easy identification.

[Related: Conquer inbox chaos with our 30-day newsletter cleanup guide.]

2. Read Newsletters on Your E-reader:

Prefer to read newsletters offline? Most newsletters provide online versions. Locate the link within the email, then send this URL to your e-reader. Kindle users can utilize the "Send to Kindle" browser extension. Kobo users can leverage Pocket; forward the URL to add@getpocket.com (after setting up your Pocket account).

3. Transform Newsletters into RSS Feeds:

RSS (Really Simple Syndication) offers an alternative to inbox management. Use an RSS reader like Feedly to track new articles outside your email. The "Kill the Newsletter!" service converts newsletter subscriptions into RSS feeds. Alternatively, some newsletters (like Substack) offer their own RSS feed (add "/feed" to the end of the website address).

4. Don't Be Afraid to Unsubscribe:

Regularly review your subscriptions. Most newsletters include easy unsubscribe links at the bottom of each email. Many email clients (like Apple Mail and Gmail) also offer convenient unsubscribe buttons directly within the email itself. Remember, you don't have to read every newsletter every time; occasionally checking in is perfectly acceptable. A weekly audit can help identify irrelevant or overlapping subscriptions.

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