Who doesn't love freebies? The lines for free ice cream are legendary! But unfortunately, not everything is free. While many great software programs are available at no cost, some top-tier tools require payment, whether it's a small fee for a mobile app or a hefty annual subscription for professional software. If your budget is tight, don't despair – there are ways to reduce the cost of that coveted software.
Capitalize on Giveaways, Sales, and Bundles
Many companies offer free software or discounted prices to boost visibility. This is more common with smaller programs seeking exposure (don't expect a Final Cut Pro giveaway anytime soon!). Planning ahead can help. Some companies, like Digiarty, offer free premium software annually around the holidays. Black Friday often presents excellent opportunities for discounted licenses. Unexpected deals, like past Spotify/Hulu bundles, also appear, though they disappear quickly. Websites like MacHeist and Humble Bundle specialize in discounted software bundles.
Monitoring numerous deal sites simultaneously is challenging. Giveaway Radar aggregates deals, but it's still overwhelming. I recommend focusing on specific programs and setting price alerts on sites like Slickdeals.net (for desktop software and subscriptions) or AppShopper (for mobile apps). This ensures you're notified immediately when a sale occurs.
Leverage Referral Programs
Many programs and services offer discounts for referrals, such as extended free trials or reduced first-year rates. Trello, for instance, provides a month of premium service for each referral. Dropbox offers bonus cloud storage for inviting users. Evernote uses a points system for premium features. Referral programs are more common with subscriptions than one-time purchases, but it's always worth checking.
Referral programs aren't always prominently advertised. Check forums like Reddit and Slickdeals to see if users are willing to share referral codes – they often benefit too.
Utilize Education Discounts (Students and Educators)
Education discounts are widely known for computers, mobile plans, and Amazon Prime. However, significant discounts exist for software like Microsoft Windows, Microsoft Office, and Adobe products. On-campus deals often provide the best prices.
Adobe offers a 60% student discount on Creative Cloud, but it's still costly. Some universities negotiate even lower prices or free memberships. Contact your university's computer store or IT department to inquire about available options. Microsoft provides free Office to students with valid .edu email addresses and may offer upgraded Windows versions depending on the institution. Similar discounts may be available for military personnel.
Uncover Hidden "Free" URLs
Some companies offer free versions but bury them deep within their websites, likely to encourage paid subscriptions. I once spent considerable time searching for Genymotion's free Android emulator. Tax software like TurboTax is notorious for hiding its free version, accessible only via a specific link or the IRS website (with income restrictions).
If you've heard of a free version but can't find it, search online, check relevant subreddits, and ask for help. That free software might be surprisingly easy to find.
Contact the Developer Directly
Sometimes, a simple request works wonders. Don't spam developers; it's ineffective. However, some may point you to sales or offer short-term deals.
Your circumstances might warrant special consideration. If you own an older version and need a new activation key, the developer might offer a discount or a new key with proof of purchase. Sega, for instance, provides Steam keys to owners of physical Dawn of War copies with proof of purchase. If you're a loyal paying customer, they're more likely to assist.
Explore Free Alternatives or Pay Up
If discounts are unavailable, consider free alternatives like GIMP or Pixelmator instead of Photoshop. If alternatives don't suffice, you might have to pay – some programs are truly worth the investment.
Proceed cautiously. Some deals are legitimate, while others are piracy or exist in a grey area. Sites selling heavily discounted software keys may be selling stolen keys subject to revocation. Always research before purchasing.
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