How to actually get noticed on social media

Social media isn't just for casual sharing; it's a powerful tool for promoting your business or side hustle. But how do you cut through the noise? This guide outlines effective, budget-friendly strategies to boost your social media presence.

Master the Art of the Hashtag

Hashtags are more than just trendy additions to your posts. They're powerful search terms that connect you with a broader audience, even those who don't follow you. Both Instagram and Twitter offer easy hashtag searches (via their website search bars or mobile app tabs).

While there's no magic formula, observe successful accounts in your niche to glean ideas. Avoid hashtag overload – too many makes your post look spammy. Find the sweet spot: hashtags popular enough to be found, but not so broad that your post gets lost. Experiment to discover what works best.

Engage to Be Engaged

Want more interaction? Engage with others! Don't just promote yourself; share and comment on others' posts. Congratulate fellow businesses, promote relevant charities – genuine engagement builds visibility.

On Twitter, respond to requests for help within your area of expertise. Use Twitter's search filters (location option) to find relevant requests and offer assistance publicly.

Schedule Your Posts with Buffer

Buffer is a fantastic free tool (with paid options) for scheduling posts across Facebook and Twitter. Schedule multiple posts in advance, ensuring consistent content without constant monitoring. Buffer also helps analyze post performance and allows cross-platform sharing. The free plan allows one account per network and up to 10 scheduled posts.

Give Followers a Reason to Follow

Attract followers by offering valuable content: exclusive offers, behind-the-scenes glimpses, informative guides, engaging videos – tailor content to your business. Consistent posting and diverse content are key.

Build relationships by responding promptly to comments and feedback. Use mobile apps for immediate replies, and clearly state your response times in your profile.

Know Your Platforms

Study successful accounts on each platform. Analyze what resonates with you and what doesn't. Note how they stand out. This research informs your own strategy.

Visually appealing images are crucial, especially on Instagram. Consider reposting engaging content from others (spaced appropriately to avoid overwhelming your feed), but always vary your descriptions to attract different audiences.

Success on social media requires consistent effort. Create thoughtful, genuine, and helpful content. Don't be discouraged by slow initial growth; perseverance pays off.

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