How to reset your Instagram algorithm so it’s not as terrible

Instagram's algorithm often dictates your feed, showing content beyond what you follow. This can lead to a limited and predictable feed. However, you can regain control using several methods, including a new reset feature and targeted adjustments.

Resetting Your Recommendations

Instagram's new "Reset suggested content" feature offers a fresh start for recommendations on your feed, Reels, and Explore page. The algorithm will no longer rely on past preferences. This feature considers factors like liked posts, followed accounts, and content popularity when selecting recommendations.

To access this setting: Go to your profile, tap the menu (top right), then "Suggested content." Tap "Reset suggested content" and confirm. While this doesn't disable suggestions, it resets how they're chosen. You can also review and adjust followed accounts and ad topics here. You can also control the level of "sensitive" and "political" content, and specify unwanted content using "Specific words and phrases." Individual posts can be hidden for 30 days using the toggle switch.

Fine-tuning Your Feed

Beyond a full reset, you can fine-tune your feed. Use the three-dot menu next to posts and Reels to indicate "Interested" or "Not interested." This directly influences the algorithm. Similarly, use the "Hide ad" option for unwanted ads. This prevents similar ads from appearing and refines ad targeting. For more ad control, tap "Why you're seeing this ad," then "Update your ad preferences" and "Ad topics" to manage your preferences.

You can also mute or hide posts from specific accounts (without them knowing) via the three-dot menu. These actions contribute to a more personalized and controlled Instagram experience.

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