This article compares the WordPress SEO plugins "All in One SEO Pack" and "WordPress SEO by Yoast," guiding users through migrating from the former to the latter. It emphasizes the importance of website backups before making any plugin changes.
Key Differences & Migration:
The article highlights that while "All in One SEO Pack" is user-friendly, "WordPress SEO by Yoast" offers more advanced features and parameters for SEO optimization. The migration is divided into two phases: setup (backup, deactivation of the old plugin, installation of Yoast, and data import) and the swap (connecting Google Analytics, verifying permalink structure, and updating fields in pages and posts). Yoast's advanced features, such as robots.txt control, XML sitemap generation, and content analysis for SEO suggestions, are detailed. The author notes that while the transition requires more effort, it potentially leads to improved search engine rankings with proper keyword research and practice.
Migration Steps:
The step-by-step guide covers:
- Setup: Backing up the entire website, deactivating (but not deleting) "All in One SEO Pack," installing and activating Yoast (and optionally, the Yoast Google Analytics plugin), and importing data from "All in One SEO Pack" using Yoast's import/export function. The author recommends deleting old data after import on subsequent sites but stresses the importance of backups.
- Swap: Connecting to Google Analytics, reviewing and potentially adjusting the permalink structure (with a cautionary note about potential data loss if changes are made), and updating additional fields in existing pages and posts to leverage Yoast's features. The importance of using 301 redirects for URL structure changes is emphasized. The process of adding "Focus Keywords" and utilizing Yoast's page analysis features is explained, along with the use of the bulk editor for efficient updates.
Yoast's Advantages:
The author praises Yoast's content analysis feature, which provides SEO suggestions based on the written content, and its traffic light system for quick assessment of optimization. The ability to manage robots.txt and generate XML sitemaps is also highlighted.
Conclusion:
The article concludes that while Yoast requires more effort than simpler alternatives, its advanced features and potential for improved search engine rankings make it worthwhile, especially with practice and keyword research. A frequently asked questions (FAQ) section addresses common queries about both plugins, covering features, compatibility, and migration processes.
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