Worldcoin Rebrands to “World Network” or “World” (WLD), Unveils Orb Next-Generation Retinal Scanning Device

Worldcoin (WLD), the crypto project co-founded by OpenAI CEO Sam Altman, has announced its rebranding to “World Network” or simply “World”.

Crypto project Worldcoin (WLD), co-founded by OpenAI CEO Sam Altman, has announced its rebranding to “World Network” or simply “World.”

The announcement was made during a high-profile event in San Francisco on Friday, where co-founders Altman and Alex Blania showcased a comprehensive suite of technological and structural updates designed to expand the project's global reach.

“Our mission is to accelerate every person,” stated the company leadership, explaining the rationale behind the name change.

More than just a cosmetic update, the rebranding comes with several substantial technological improvements to the platform's core infrastructure.

At the heart of these updates is the next-generation Orb, the project's signature retinal scanning device. Built on NVIDIA's Jetson chipset, the new hardware boasts nearly five times the AI processing capability of its predecessor.

The streamlined design features 30% fewer components, making manufacturing more efficient while maintaining complete auditability through a removable memory card.

The company also unveiled World ID 3.0, its most advanced identification system yet. This upgrade introduces enhanced privacy protections and new anti-fraud measures, while also allowing users to store information from physical documents within the World ID app without revealing their identity. The system also facilitates requests for WLD tokens, integrating the project's cryptocurrency component more directly into its ecosystem.

The World App has also received a significant update to version 3.0, which includes a Mini Apps platform for third-party integration and World Pay, a new payment solution with advanced security features.

Crucially, the project announced its Mainnet L2 solution, World Chain, which has garnered support from industry leaders such as Optimism, Alchemy, Uniswap, Safe, Dune, and Etherscan.

As part of the scaling plan, around 15 million World ID holders and World App users have either completed or initiated their migration to World Chain.

The project is now aiming to expand its user base from the current seven million verified users to a staggering 700 million, underscoring its ambition to become a key player in the digital identity and financial services landscape—despite facing regulatory hurdles.

Indeed, authorities in Singapore began investigating the firm earlier this month over unauthorized account trading and potential violations of payment services regulations.

Moreover, regulators in other jurisdictions, including France, Brazil, the United Kingdom, Hong Kong, Colombia, and Argentina, have raised concerns about the collection of biometric data, prompting inquiries into possible privacy infringements.

Following the announcement of the scaling plan, however, WLD, the project's native token, initially surged by around 14%.

Although it has since declined slightly, the coin is still trading at $2.38 at press time, reflecting a 3.76% drop over the past 24 hours.

Despite this recent dip, the coin has shown strong weekly growth of around 16%, outperforming Bitcoin.

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