World Liberty Financial, the nascent decentralized finance (DeFi) protocol supported by Donald Trump and his family, announced plans to start selling tokens on Tuesday – exactly three weeks before the

World Liberty Financial is spearheaded by Zachary Folkman and Chase Herro, who worked previously on DeFi platform Dough Finance, which saw $2 million of crypto

World Liberty Financial, a new decentralized finance (DeFi) protocol, announced plans to begin selling tokens on Tuesday, October 15. The announcement comes three weeks ahead of the presidential election, in which Donald Trump is the Republican candidate.

The project's social media account announced the public sale on Friday, stating that it will be "open to everyone who qualifies through the whitelist."

Meanwhile, bettors on the blockchain-based prediction market Polymarket are placing their bets on Donald Trump emerging victorious in the presidential election, which is set to take place on Nov. 5.

World Liberty Financial is being led by Zachary Folkman and Chase Herro, who were previously involved in the DeFi platform Dough Finance. Notably, Dough Finance fell victim to an exploit in July, resulting in the loss of $2 million in crypto assets.

Interestingly, members of the Trump family, including Donald Trump himself, have been openly promoting the project on social media platforms. The former president is notably listed as the "Chief Crypto Advocate" for the initiative.

Moreover, two of Trump's sons, Eric Trump and Donald Trump Jr., are engaged in the project as "Web3 Ambassadors," while his youngest son, Barron Trump, is credited as the "DeFi Visionary."

According to a roadmap that was obtained and reported on by The Block on Thursday, the project is aiming to raise $300 million from the token sales at a valuation of $1.5 billion. The upcoming token, known as WLFI, will serve as the governance token for the protocol, enabling users to participate in voting on proposals related to the protocol's development, the report further noted.

In another development, the project proposed to launch on DeFi lending giant Aave's v3 platform on the Ethereum mainnet for "providing liquidity for ether {{ETH}}, wrapped bitcoin {{wBTC}}, stablecoins and potentially other digital assets," as per an Aave governance post on Wednesday.

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