Price of 7-year-old Sony game suddenly doubles

The PlayStation 5 Pro launches at a base price of $700, with the full package, including the drive and stand, reaching up to $850. While Sony argues that the console is a "complete package for dedicated gamers", many fans see the price as excessive. The company is now widely seen as taking its next misstep.

Horizon: Zero Dawn is an open-world action role-playing game that puts players in the role of the hunter Aloy, who embarks on an exciting journey in a post-apocalyptic future dominated by machine creatures. The game was released for the PlayStation 4 in 2017 and later added to the "PlayStation Hit" list, which includes particularly popular games at a reduced price of $20. Now the price has been doubled to $40 without any announcement. The reason for the price increase is obvious: the upcoming release of the Horizon: Zero Dawn Remaster.

Anyone who already owns the game can upgrade to the remastered version for $10 starting on October 31, 2024. By raising the price, Sony likely aims to discourage players from purchasing the cheaper version now and upgrading for just $10 later. With the current game priced at $40 and the upgrade costing $10, the total matches the $50 price of the remastered version, leaving no price advantage for early buyers.

On Reddit (in german), the mood on the topic is divided. Some comments are sympathetic and find Sony's pricing policy normal:

[...] Anyone could buy the game for $20, buy the upgrade for $10 and then get a PS5 game. They would lose $20 to anyone with basic brain cells. EVERY company would do that, so why is anyone surprised?

It should also be noted that Sony gave the game away during the pandemic as part of the "Play at Home" promotion, so the standard version should already be available on many consoles. However, several critics accuse Sony of price gouging and pursuing an unnecessary remaster strategy, given that the game is only seven years old and still performs well on current consoles.

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