Yuga Labs Unveils New NFT-Branded Products

Yuga Labs, the digital asset incubation studio, brand merchandise and the parent company of the Bored Ape Yacht Club non-fungible token collection

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Digital asset incubation studio Yuga Labs, the parent company of the Bored Ape Yacht Club non-fungible token collection and brand merchandise, has unveiled a new lineup of NFT-themed products. The latest offerings include a Bored Ape Yacht Club NFT-branded luxury car in collaboration with BMW and a canned beer in partnership with the Bored Ape Brewing Co.

“We’re releasing something in a can.” – @CryptoGarga

BAYC X @BAPEOFFICIAL X @BoredBrewingCo present the limited edition “A BORED APE BEER.”

Coming September. pic.twitter.com/SicFtApvwT

— Bored Ape Yacht Club ? (@BoredApeYC) September 4, 2024

Yuga Labs Launches New NFT-Branded Products

In a September 4 blog post, Wily Aronow, the co-founder of Yuga Labs, confirmed that they have launched a new set of non-fungible token-branded products. The products include a car and canned bear. Yuga Labs has partnered with luxury car brand BMW to launch an NFT-themed car and the Bored Ape Brewing Co. to launch canned alcoholic liquor.

– BMW x BAYC 1:1 car

– BAPE x BAYC Beer

– DOOKEY DASH: Unclogged – 1 Million Dollar Competition

– APECHAIN: Blueprint

On a Wednesday.

— GordonGoner.eth (Wylie Aronow) ? (@GordonGoner) September 4, 2024

Founded in 2021, Yuga Labs is a digital asset incubation studio that aims to build web3 through storytelling, community, and experiences. The studio was created by Wylie Aronow and Greg Solano and is based in Miami, Florida. Yuga is known for creating the world’s largest and most profitable NFT project, which has become a leading force in the Web3 space.

The web3 lifestyle and media company also houses popular NFT collections like Bored Ape Yacht Club, Mutant Ape Yacht Club, Bored Ape Kennel Club, 10KTF, Sewer Pass, Otherdeed for Otherside, Mara, Kodamara, and Twelvefold NFT series. Other NFT collections managed by Yuga Labs include the CryptoPunks, Meebits, Moonbirds, Oddities, and Grails NFT collections.

Bored Ape’s Foray into NFT Merch

The Bored Ape creator reportedly began to think about launching NFT-branded products in 2022, shortly after Food Fighters Universe launched Bored & Hungry, a crypto-themed fast food restaurant in Long Beach, California. At the time, the Bored & Hungry fast food joint featured four Bored Ape Yacht Club NFTs in its branding.

Since then, Bored Ape creator Yuga Labs, through its affiliated DAO Bored Ape Yacht Club, has launched numerous NFT-branded products, ranging from shoes, caps, denim jackets, and hoodies. Last month, the Yuga Labs team also unveiled Bored Ape skull-branded socks. Yuga Labs is following in the footsteps of Pudgy Penguins, whose star has continued to rise in the toy industry worldwide.

?RED ALERT?

Here’s your first look at the BAYC x BAPE SHOES 2.0 worn by @CryptoGarga ?? pic.twitter.com/o9iGaipSG8

— JBond ? (@jbondwagon) September 4, 2024

In its latest product launch, Yuga Labs is introducing a Bored Ape-branded car and bear. All these merch items are being prepared for the ApeFest event, which will take place in Lisbon, Portugal. The highly anticipated event will begin on Friday, October 18, 2024, at 9:00 AM (GMT+1) and conclude on Saturday, October 19, 2024, at 5:00 PM (GMT +1). During the event, Yuga Labs hopes that attendees will wear Bored Ape-branded clothing to add color to the occasion.

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