Hongqi mobile phone is here! Aiming at the flagship market and unwilling to make the same mistake as NIO?

These days, the relationship between car companies and digital companies is getting closer and closer.

Well, among the serious car companies, Weilai and Polestar have already launched their own mobile phones; needless to say, Xiaomi, which is very popular this year, has itself It comes from a mobile phone business; and although Huawei does not build its own cars, it is professional in empowering car companies and making mobile phones.

Now, Hongqi is also going to be released on mobile phones.

(Source: Hongqi)

Recently, China FAW Electronics According to the bidding and procurement trading platform, the platform has recently added a new "Direct Procurement Candidate Announcement for Hongqi Mobile Development Technology Procurement", and Hubei Xingji Meizu Group Co., Ltd. has become a direct procurement candidate for Hongqi Mobile Development Technology Procurement.

At the same time, a new model M481R was posted on the official website of the Ministry of Industry and Information Technology, with the license number "02-8292-242846". Considering that the Meizu 21 PRO The codename is M481Q, and the Polestar phone is codenamed M481S. This product can basically be determined to be a Hongqi phone built by Meizu.

As a new entrant in the mobile phone market, Hongqi did not choose the cross-border mobile phone manufacturing route of car companies similar to NIO, but chose to cooperate with Interstellar Meizu to redefine mobile phones route. The question is, with the support of a mature mobile phone company, can Hongqi Mobile find its own position in the mobile phone market?

Simple customization, or integration into the soul?

In fact, news about Hongqi mobile phones leaked out in the first half of the year when Hongqi and Yikatong signed a smart cockpit strategic cooperation agreement.

Although the news at the time was basically focused on "some Hongqi models will also use Flyme Auto machines in the future", because Shen Ziyu, chairman and CEO of Yikatong Technology , was also the chairman and CEO of Interstellar Meizu at the time, so the digital circle had long had the idea of ​​Meizu building a Hongqi mobile phone.

(Source: Red Flag)

From the results, Well-founded assumptions are indeed very close to reality.

What’s more interesting is that from the exposure pictures, the overall design of the Hongqi phone is basically the same as that of the Meizu phone. It can basically be said to be a redefined version based on the Meizu 21 Pro. product.

(Photo source: Hongqi)

Still square and square The body design is matched with a rear four-camera design similar to the previous generation product, plus the Aicy smart ring that Meizu has promoted since the 21 series, it is a relatively outstanding design in the mobile phone market.

Since it is a mobile phone customized by Hongqi, of course it must incorporate Hongqi's own elements. The main color is changed to black, and the logo on the back is replaced by the iconic "Hongqi" logo. The boot animation will definitely be modified into a customized version of Hongqi.

I just don’t know if the iconic thin red line of the Hongqi will be restored.

(Source: Hongqi)

Think about it carefully, if you can integrate the thin red line into the Meizu 21 Pro In the design, the final effect will probably look like what Xiaolei designed.

Here you go, this looks a bit like the "thin red line" used by Luo Yonghao on his Nut Pro.

(Photo source: Red Flag)

Don’t say that, still With this right-angled middle frame, there is an inexplicable sense of déjà vu. If Hongqi adds an AI button on the side of the fuselage, the unspeakable feeling will become even stronger.

If I hadn’t known that Luo Yonghao couldn’t take the high-speed train, I would have been really afraid that Smartisan Technology would come and accuse me of plagiarism.

Of course, when you turn it to the front, it is still the 6.79-inch screen customized by Meizu with a ratio of 21:9, 74mm ultra-narrow body, 2K+ resolution, support 120Hz LTPO adaptive refresh rate, 2160Hz high-frequency PWM dimming.

(Source: Lei Technology)

Core configuration, It is basically set on the Snapdragon 8 Gen3 processor, paired with a maximum storage combination of 16GB + 1TB, equipped with a 5050mAh battery capacity, and supports 80W wired and 50W wireless charging.

In terms of imaging, Hongqi mobile phone will most likely still use the three-camera solution of Meizu 21 Pro, which is a 50-megapixel main camera, a 13-megapixel ultra-wide angle and a 10-megapixel 3x upright telephoto, which is considered a satisfactory level.

However, this year, all flagship models are rolling out telephoto, and the telephoto configuration of Meizu 21 Pro has obviously not kept up with the mainstream. If Hongqi wants to make its own If a mobile phone maintains its status as a flagship, then imaging must also be taken seriously in the future.

(Source: Lei Technology)

Of course, for this For a product, just looking at the parameters is not enough. From the perspective of a car company, the most important selling points of Hongqi mobile phones are obviously the following two selling points -

AI and the Internet.

Let’s talk about AI first. According to Meizu, Meizu 21 PRO is supposed to be the industry’s first AI smart mobile terminal born under the “ALL IN AI” strategy.

On the Hongqi mobile phone, although it has changed from an AI smart mobile terminal to a flagship phone, the AI ​​function should remain unchanged, integrating mainstream AI large models Finally, AI intelligent voice assistant, AI picture tool, AI image search function, AI auxiliary input, etc. should be no problem.

(Source: Meizu)

As for the Internet of handcarts Block, there is a high probability that the new Hongqi vehicle system will use technology similar to Flyme Link.

Based on the technical base of Yikatong and Xingji Meizu, it not only means that the mobile phone can be used as a car key, but also allows users to connect between the inside and outside of the car. Freely circulate applications to achieve non-inductive connection, seamless relay, hardware collaboration, and computing power sharing between mobile phones and mobile phones, and continue the good experience of mobile phone ecology on the car and machine.

As Xiao Lei once analyzed, if the previous cooperation between Meizu and Polestar has achieved good results in the ecological interconnection of cars and machines, it may also be possible in the future. Cooperate with other car companies to create exclusive mobile phone products for them and form a unique cooperation route.

Allowing Hongqi Motors and Hongqi Motors to better interact is the ideal continuation of this cooperation line.

Creating an ecosystem is the focus of car companies

When it comes to car companies building exclusive mobile phones, I think many people The first thing that comes to mind is Weilai.

The NIO Phone officially released last year brought a lot of attention to Weilai, but attention is attention, and not many consumers actually purchased it. Weilai is In subsequent promotions, "Buy a car and get a NIO Phone for free" was even used as a marketing gimmick.

(Source: NIO)

Although NIO Phone does not Making money, but judging from the usual updates of NIO Phone 2, it has successfully fulfilled NIO’s expectations.

In fact, NIO founder Li Bin once explained why NIO makes mobile phones: “It’s not because mobile phone companies are building cars, nor is it because NIO is making cars. Cars don’t make money, they have to use mobile phones to make money, but NIO users need a mobile phone that can be seamlessly connected with NIO cars.” The successive failures of manufacturers have something to do with making cars.

Currently, mobile phone manufacturers have too many advantages in car-to-machine interconnection, especially the car-to-machine experience, application transfer and other functions are not on the same level at all, and on-wheel entertainment becomes more and more important. At this time when development is important, the crisis that mobile phone manufacturers may take away car owners by relying on their ecological advantages has not been eradicated. No one can guarantee that car owners will not switch cars for the sake of experience.

(Source: NIO)

Want to do well Car-machine interconnection? However, car-machine interconnection depends on the adaptability of the system. It requires car companies to adjust the adaptability of each mobile phone system on the market and generate a proprietary version. The cost is too high. It is better to develop a self-developed one that perfectly matches their own cars. mobile phones to create a seamless handcart ecology.

In my opinion, this is also the fundamental reason why Hongqi makes mobile phones.

Of course, the idea is good, but whether users can change their mobile phones depends on the influence of car companies. So far, no car company can solve this problem. . " "Launching a mobile phone" may be the only way for car companies. The only difference is whether to build the entire process yourself or outsource it to a mobile phone manufacturer.

As pioneers, Polestar and NIO’s courage deserves our admiration. They have also revealed some potential problems for many car companies. It is not difficult to predict that in the future, the technological innovations and services of car companies will increasingly consider the actual feelings of consumers. Whether the upcoming Hongqi mobile phone can change the market and users' perception of mobile phones launched by car companies will have to wait until the release date. Only then can it be revealed.

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